latest in celebrity marketing

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  Diet Coke U.S. and Taylor Swift Inspire Emerging Fashion Talents to Create a T-Shirt for Target

  Design  May 17, 2013

  Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA.

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  Diet Coke Airs "Music that Moves" with Taylor Swift in the US, Compiles a Social-Media Mosaic in the UK

  Advertising  Apr 12, 2013

  Diet Coke has released a new commercial as part of its collaboration with Taylor Swift, who became the brand’s ambassador earlier this year. The new 33-second commercial premiered nationally during yesterday’s “American Idol” in the USA. The spot by Droga5 New York arrives one week after Coke’s major rival, Pepsi, unveiled its spot “Mirror” for Pepsi Max starring its global brand ambassador Beyoncé.

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  Beyoncé Meets Her Beautiful Ghosts of the Past in a New Pepsi's Global Ad

  Advertising  Apr 5, 2013

  “Embrace your past, but live for now,” says the diva in a global TV commercial that is to be aired in over 70 international markets.

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  Saint Laurent Celebrating Rock Music Legends in the “Music Project” Portrait Series

  Advertising  Apr 3, 2013

  The fashion giant Saint Laurent (previously Yves Saint Laurent) has released a portrait series to celebrate its long-term relationship with the world of rock music. These two dimensions don’t seem to belong to the same universe, but in fact the leading artists from the rock field adore fashion labels and vice versa. This deep connection was reflected in the Saint Laurent Music Project, photographed by the house’s creative director Hedi Slimane. The series includes black-and-white images featuring rock icons including Marilyn Manson, Kim Gordon (of Sonic Youth), Courtney Love, and Ariel Pink.

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  Head & Shoulders and Old Spice "Merge" in a New "Irresistible" Shampoo for Men in the U.S.

  Advertising  Apr 1, 2013

  Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.

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  Head & Shoulders and Old Spice "Merge" in a New "Irresistible" Shampoo for Men in the U.S.

  Advertising  Apr 1, 2013

  Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.

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  Kat Dennings Tells about Lipton Black Tea as a Source of Refreshment in a Series of Humorous Spots

  Advertising  Mar 29, 2013

  Lipton has tapped American actress Kat Dennings for a series of online ads highlighting the black tea's recharging power in a light-hearted humorous way. The new 'Brighten Your Day with Lipton Tea' spots sync with the brand’s campaign “Drink Positive” launched in the country earlier this year to promote the brand’s iconic black tea to young adults.

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  H&M Has Tapped Beyoncé to Front Its Summer Campaign

  Advertising  Mar 22, 2013

  H&M has collaborated with Beyoncé on the retailer’s upcoming summer push. The celebrated recording artist will front the brand's advertising campaign for swimwear and beachwear slated for the launch in May. She has also lent her creative expertise and sharp sense of style in designing looks for the collection.