Pepsi is premiering the centerpiece of its World Cup campaign, an ad “Now Is What You Make It,” that has a nice interactive twist.
Startbucks teams up with media diva and philanthropist Oprah Winfrey to create a new product with wellbeing and social justice in mind.
Mountain Dew has teamed up with acclaimed film director Robert Rodriguez for its Green Label Studios: Open Call project that invites aspiring filmmakers to win a production grant of $250,000.
Facebook’s COO Sheryl Sandberg and her nonprofit Lean In get behind a new initiative, “Ban Bossy,” that takes on the gender stereotypes.
Giorgio Armani is positioning its new sunglass collection as “a perceptual filter.”
The Japanese apparel brand UNIQLO has teamed up with Pharrell Williams, a U.S. musical and fashion designer, to create a line of limited-edition “i am OTHER” T-shirts.
As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among the young man.
Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday.