Quaker Explores the “We Love Winter” Theme with a New Online Campaign
Integrated design agency Standout UK has launched a new digital marketing campaign for household cereal brand Quaker Oat So Simple as part of a drive to create awareness and encourage consumers to trial its latest flavours. It has created a dedicated microsite for the healthy breakfast brand...
8 November 2010
Cheerios Provides Children’s Books Inside Specially Marked Boxes
Cheerios®, through its Spoonfuls of Stories® program, is inviting families to start their day with a nutritious breakfast and a brand new...
4 November 2010
Kellogg drops false advertising claims
Kellogg has reached a settlement with the Federal Trade Commission of the US over charges that some of its advertising claims for Frosted Mini-Wheats were false.
4 May 2009
Kellogg Company is testing new space-saving cereal box
Kellogg Company is beginning a six-month test of a more consumer-friendly, space-saving box for its cereal brands beginning today in Detroit that could potentially redefine the cereal aisle.
29 January 2009
Dragon rebrands Puffed Wheat
Dragon Brands has created the look for today’s relaunch of Big Bear’s cereal brand Puffed Wheat. The rebrand of the product, previously owned by PepsiCo’s Quaker subsidiary, follows Big Bear’s acquisition of Puffed...
27 January 2009
Perspective Branding redesigned the Quaker packaging
The American creative agency Perspective Branding redesigned popular cereals brand Quaker and updated the packaging. The challenge was to create a powerful unifying architecture for the Quaker brand that will work harder in the retail environment. Solution...
16 January 2009
Election campaign on cereal packs
Completely nutritious cereal that is edible and fulfilling, and a collector's item from AirBed & Breakfast! Only 500 of each box is being released. On their website you can choose between Obama O's (hope in every bowl!) or Captain McCain's.
17 October 2008
Pearlfisher completes Jordans overhaul
Cereal brand Jordans will unveil a new packaging identity today created by design consultancy Pearlfisher. Appointed to the packaging overhaul in September 2007, Pearlfisher has just completed working on the entire Jordans range.
30 September 2008
Vita Crunch package design by Mark Oliver studio
California based design studio Mark Oliver, Inc. developed the package design for cereals range Vita Crunch. There are 7 flavours: Fruity Oats, Crispy rice, Raisin bran flakes, Frosted flakes, Cocoa Bursts, Corn Flakes and...
27 August 2008
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