
Integrated design agency Standout UK has launched a new digital marketing campaign for household cereal brand Quaker Oat So Simple as part of a drive to create awareness and encourage consumers to trial its latest flavours. It has created a dedicated microsite for the healthy breakfast brand...
8 November 2010

Cheerios®, through its Spoonfuls of Stories® program, is inviting families to start their day with a nutritious breakfast and a brand new...
4 November 2010

Kellogg has reached a settlement with the Federal Trade Commission of the US over charges that some of its advertising claims for Frosted Mini-Wheats were false.
4 May 2009

Kellogg Company is beginning a six-month test of a more consumer-friendly, space-saving box for its cereal brands beginning today in Detroit that could potentially redefine the cereal aisle.
29 January 2009

Dragon Brands has created the look for today’s relaunch of Big Bear’s cereal brand Puffed Wheat. The rebrand of the product, previously owned by PepsiCo’s Quaker subsidiary, follows Big Bear’s acquisition of Puffed...
27 January 2009

The American creative agency Perspective Branding redesigned popular cereals brand Quaker and updated the packaging. The challenge was to create a powerful unifying architecture for the Quaker brand that will work harder in the retail environment. Solution...
16 January 2009
Completely nutritious cereal that is edible and fulfilling, and a collector's item from AirBed & Breakfast! Only 500 of each box is being released. On their website you can choose between Obama O's (hope in every bowl!) or Captain McCain's.
17 October 2008
Cereal brand Jordans will unveil a new packaging identity today created by design consultancy Pearlfisher. Appointed to the packaging overhaul in September 2007, Pearlfisher has just completed working on the entire Jordans range.
30 September 2008

California based design studio Mark Oliver, Inc. developed the package design for cereals range Vita Crunch. There are 7 flavours: Fruity Oats, Crispy rice, Raisin bran flakes, Frosted flakes, Cocoa Bursts, Corn Flakes and...
27 August 2008
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

