
Veuve Clicquot officially launched its multimedia, crowd-sourced platform, 'Wish You Were Here', the new platform is part of the luxury...
22 December 2011

Dom Perignon has invited iconic filmmaker David Lynch to create a series of experimental photos for new campaign that will roll out in December.
24 November 2011

The more you give, the more you get—in the winter holiday season, this eternal truth vividly sticks in our minds...
22 November 2011

The legendary champagne house of Perrier-Jouët keeps on celebrating its 200-years anniversary with a suite of sophisticated frescoes, created by artist Jo Lynn Alcorn. The five flower-suites correspond with the Perrier-Jouët’s five cuvees and the qualities and flavor...
26 October 2011

According to Bloomberg, two bottles of the world’s oldest Champagne, which spent about 170 years at the bottom of the ocean, were sold for 54,000...
6 June 2011

Veuve Clicquot Polo Classic, an opulent festivity bringing champagne and charity together, will take place on Governors Island, NY, on June 05. All New Yorkers are welcome to join this celebration for free. This year, Veuve Clicquot has designated the major part of the playfield...
16 May 2011

Sophie Pic, of Maison Pic in Valence, France, was announced the Best Female Chef for 2011, beating Italian chef Nadia Santini, and Elena Arzak from Spain. The award is established by Veuve Clicquot and is aimed at celebrating women who attained sucess...
27 April 2011

Paris-based agency Partisan du Sense have introduced a new dressing for Perrier-Jouet champagne. The new elegant Dandy jacket has been created specially for Grand Brut and Blason Rose tastes. The design of the jacket...
11 April 2011

On March 28th, Veuve Cliquot held the 39th annual Veuve Cliquot Awards ceremony dedicated to celebrating the most successful business women of the UK with the strong commitment towards environmental and societal issues. This year, the first award went to Michelle McDowell...
30 March 2011

On March 20, Champagne House Perrier-Jouët celebrated its bicentenary with the unveiling of Bi-Centenaire...
23 March 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
