
BrandOpus has designed the branded packaging for Chedds—a new kids snacking range from the nation’s favourite cheese brand, Cathedral City.Dairy Crest, the UK’s leading dairy company, is set to...
7 July 2011

The British company Kerry Foods is expanding the portfolio of its Cheestrings snack brand with the launch of...
30 July 2010

Almost any cheese is worth nice packaging. Mainland cheese is worth something more than nice. The Australian design studio The Grain has developed great packs for various types of the diary product to provide the...
1 December 2009

Emmi, Switzerland's leading cheese and dairy product company, has introduced their brand new cheeseboard (“Käsplättli”) with a hard cheese range available in the two varieties; Swiss Tradition and Premium Selection. Now consumers have the choice between four...
1 December 2009

Spring Design Partners' Insight Research™ uncovered an opportunity to change consumer perceptions through the positive, nostalgic memories and “real” experiences consumers associate with the...
31 August 2009

The British Cheese Board commissioned the ‘Cheese Futures’ competition to challenge and explore the current boundaries of cheese packaging, and identify what consumers might expect to see on supermarket shelves in the future. This is the first time a...
29 May 2009

Last year Sukker studio from Norway beautifully redesigned the packaging for the Norwegian specialty cheese "Gamalost frå Vik".Gamalost is a celebrated regional speciality from beatiful...
4 May 2009

According to Sargento Foods, while many consumers aspire to eat better and healthier, most are not taking their snacking habits into account.Instead of empty calorie snacks like cookies or chips the company offers naturally savory cheese snack sticks, which taste...
5 March 2009

Wensleydale Creamery has appointed strategic and creative agency, Propaganda, to develop the brand and drive sales within its category.Based in Hawes in North Yorkshire, Wensleydale Creamery is the leading manufacturer of Wensleydale...
4 March 2009

Kraft Foods is looking to differentiate its Philadelphia soft cheese from supermarket own-brand versions with its first major packaging redesign for 20 years. The last redesigned was done in 2003 by Landor Hamburg.
27 February 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
