Cheetos Makes Goofing Off Pay Off
Cheetos, PepsiCo's Frito-Lay’s mischievous and playful snack brand, is on a mission to reward the best of the best when it comes to goofing off. The brand unveiled the Cheetos Billion Minute Break, a first-of-its-kind, internet-wide experience...
23 May 2011
Cheetos Stepped onto War-Path
Cheetos is encouraging its fans to defend the honour of their favourite varieties by fighting for them—literary. The brand invites internet users to join the Battle of the Cheetos, an online game, where you can...
12 July 2010
Cheetos Unleashes Tiny New 'Mighty Zingers'
Chester Cheetah is unleashing a new cheesy innovation called Cheetos Mighty Zingers – the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos...
2 April 2010
Cheetos Whoosh Cheesy Bugs Was Launched in India
A new offering by India’s snack brand Cheetos (PepsiCo), Cheesy Bugs is another healthier addition to the Cheetos Whoosh range. The product provides a healthier kids snack option to mom’s who are always worried about what her child eats during the...
22 December 2009
Chester Cheetah meets Dima Bilan
This August 'Frito-Lay Manufacturing', PepsiCo's snack business in Russia announed that it signed popular singer and Eurovision 2008 winner Dima Bilan to become a 'face' of new ad campaign for its Cheetos...
15 September 2009
Cheetos goes big time with nationwide launch of Giant Cheetos snacks
Building on its track record as the most mischievous and playful snack brand in the world - not to mention a rich history of cheesiness - Frito-Lay's Cheetos brand today announced that April 1, 2009 will mark the launch of one of the BIGGEST innovations to ever come out of the...
14 April 2009
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