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  • Cheetos Makes Goofing Off Pay Off

    Cheetos Makes Goofing Off Pay Off

    Cheetos, PepsiCo's Frito-Lay’s mischievous and playful snack brand, is on a mission to reward the best of the best when it comes to goofing off. The brand unveiled the Cheetos Billion Minute Break, a first-of-its-kind, internet-wide experience...

    23 May 2011

  • Cheetos Stepped onto War-Path

    Cheetos Stepped onto War-Path

    Cheetos is encouraging its fans to defend the honour of their favourite varieties by fighting for them—literary. The brand invites internet users to join the Battle of the Cheetos, an online game, where you can...

    12 July 2010

  • Cheetos Unleashes Tiny New 'Mighty Zingers'

    Cheetos Unleashes Tiny New 'Mighty Zingers'

    Chester Cheetah is unleashing a new cheesy innovation called Cheetos Mighty Zingers – the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos...

    2 April 2010

  • Cheetos Whoosh Cheesy Bugs Was Launched in India

    Cheetos Whoosh Cheesy Bugs Was Launched in India

    A new offering by India’s snack brand Cheetos (PepsiCo), Cheesy Bugs is another healthier addition to the Cheetos Whoosh range. The product provides a healthier kids snack option to mom’s who are always worried about what her child eats during the...

    22 December 2009

  • Chester Cheetah meets Dima Bilan

    Chester Cheetah meets Dima Bilan

    This August 'Frito-Lay Manufacturing', PepsiCo's snack business in Russia announed that it signed popular singer and Eurovision 2008 winner Dima Bilan to become a 'face' of new ad campaign for its Cheetos...

    15 September 2009

  • Cheetos goes big time with nationwide launch of Giant Cheetos snacks

    Cheetos goes big time with nationwide launch of Giant Cheetos snacks

    Building on its track record as the most mischievous and playful snack brand in the world - not to mention a rich history of cheesiness - Frito-Lay's Cheetos brand today announced that April 1, 2009 will mark the launch of one of the BIGGEST innovations to ever come out of the...

    14 April 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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