latest in China

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  Adidas Launches the “all in for #my girls” Global Campaign

  Advertising  Mar 14, 2013

  Adidas celebrates women with a new campaign dubbed “all in for #mygirls,” which is rolling out across the globe as part of the brand’s biggest marketing campaign “all in” started in 2011. The brand kicked off the new girls-focused promotion on March 8 to coincide with International Women’s Day, celebrated in some countries. 

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  Nike's “Give Me the Ball” Campaign Encouraging Chinese Youth to Play Basketball

  Advertising  Mar 5, 2013

  Nike is launching a basketball-themed campaign in China, Taiwan and Hong Kong to encourage more youngsters across the countries to tap into the game.

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  Casa Rex Redesigns Pfizer's Wyeth Enercal+ for the Chinese Market

  News  Jul 26, 2012

  The aim was to highlight the advanced attributes of the product and make it more appealing to its target market -- adults aged 40+.

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  Hugo Boss Has Tapped Asian Actor Chow Yun-Fat To Be Its Brand Ambassador

  Advertising  Jul 10, 2012

  Hugo Boss has signed Chow Yun-Fat to be its brand ambassador in Asia

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  Coca-Cola Reaps the Fruits of the Beat of China Campaign

  Advertising  Jul 9, 2012

  Rolling out its Move to the Beat campaign internationally, Coca-Cola has found out that young Chinese don’t perceive London as a city with influential musical heritage, while the main idea of this Olympics campaign is the celebration of this fact. 

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  Armani Has Launched Tweet Talks to Discuss Fashion Matters

  News  Jun 6, 2012

  Armani’s recent Tweet Talks project showed the brand’s interest in the development of the Chinese fashion market. On June 1, Armani launched a web discussion on Twitter with a focus on China.

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  Volvo Has Signed Jeremy Lin to Promote Its Cars

  News  Mar 20, 2012

  Volvo USA has teamed up with Jeremy Lin, the US basketball star to promote its vehicles to a younger audience in several international markets.

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  McDonald’s Is to Roll out a New Ad Campaign in China

  News  Mar 1, 2012

  To expand in the one of the world's fastest-growing consumer markets, McDonald's Corp. is intended to increase the number of franchised stores in China. To underline its high quality and service, the fast food chain will launch a summer ad campaign.