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Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, Gen Z.
Adidas celebrates women with a new campaign dubbed “all in for #mygirls,” which is rolling out across the globe as part of the brand’s biggest marketing campaign “all in” started in 2011. The brand kicked off the new girls-focused promotion on March 8 to coincide with International Women’s Day, celebrated in some countries.
Nike is launching a basketball-themed campaign in China, Taiwan and Hong Kong to encourage more youngsters across the countries to tap into the game.
The aim was to highlight the advanced attributes of the product and make it more appealing to its target market -- adults aged 40+.
Hugo Boss has signed Chow Yun-Fat to be its brand ambassador in Asia
Rolling out its Move to the Beat campaign internationally, Coca-Cola has found out that young Chinese don’t perceive London as a city with influential musical heritage, while the main idea of this Olympics campaign is the celebration of this fact.
Armani’s recent Tweet Talks project showed the brand’s interest in the development of the Chinese fashion market. On June 1, Armani launched a web discussion on Twitter with a focus on China.
Volvo USA has teamed up with Jeremy Lin, the US basketball star to promote its vehicles to a younger audience in several international markets.