Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”.
The effort, which marks a shift from product-oriented marketing strategy to emotional marketing, syncs with the rising trend of focusing on real life heroes’ stories of achievement in social good campaigns.
H&M is rolling out fashion&music initiative on the Asian market that sees the brand’s fashion catalogue working as a musical piece.
Coca-Cola is extending its sustainable efforts from dedicated campaigns to a new brand centered around the cause, Ice Dew “Chun Yue,” or Pure Joy.
Words can kill indirectly through decades—this message has been put behind the latest social project by Ogilvy Beijing.
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends.
Coca-Cola has released a heart-warming short documentary dedicated to the joy of the family reunion on the Lunar New Year in China.
The agency decided to bring some sunshine to the streets of the city—creating an additional PR for its client Minute Maid.