Handled by Goodby, Silverstein & Partners, “For the Bold” aims to help Doritos unify its presence on the global market.
To celebrate the upcoming launch of the famous computer game Halo 4, PepsiCo's Mountain Dew and Doritos brands have announced that Double XP comes back. The platform offers gamers to create an account at dewxp.com or doritosxp.com where they'll be able to unlock and load future XP matches, reveal ultra-new gear and weapons and more.
The Pringles brand and Rock the Vote, an organization building political power for young people in the U.S. have partnered to encourage young Americans to exercise their right to vote. The partnership will result in a series of concerts across the country.
PepsiCo partners with the UK version of the X Factor again this season and its Pepsi Max and Walker Extra Crunchy brands will sponsor the live final of the talent show, which will take place in Manchester in December.
PepsoCo’s Lay's brand has kicked off the process of searching for its public-supported search for a new potato chip flavor.
Doritos has created a new digital campaign that is set to pull out young people from the virtual world and bring them together on a party.
PepsiCo’s Doritos has started to promote its new Jacked tortilla chips. Doritos calls it their “biggest innovation ever.” The product debuted at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas with the introduction of a giant vending machine during a dedicated party on March 15.
After a long research and investigation, Procter & Gamble has announced it sells its Pringles brand to Kellogg for $2.7 billion in cash.