Walkers Encourages the British Consumers to Guess the Names of the New Crisps Flavours
Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be...
23 January 2012
Isobel Create 'Handmade' Ad for Kettle
Isobel have created a new campaign for Kettle which aims to re-assert Kettle's position as the ultimate hand cooked chip. Building on the 'Simple is Better' positioning, the three executions...
10 October 2011
Doritos Crash the Super Bowl Invites Fans to Win $1 Million and a Chance to Work with The Lonely Island
Doritos yesterday rolled out its annual Crash the Super Bowl program. The prize for winners is a guaranteed opportunity to work on a future Doritos project with the award-winning entertainment trio The Lonely...
28 September 2011
Lay's Argentina Will Make Chips before Consumers' Eyes
PepsiCo’s Lay’s is launching an innovative promo campaign in Argentina. The campaign uses specific vending machines that ‘make’ the potato chips before consumers’ eyes after a real potato is dropped into the machine’s slot. The Lay's machine, which...
19 September 2011
Doritos Started a Storytelling Campaign in Brazil
On July 12, Doritos, a PepsiCo's snack brand, launched a 2-months storytelling campaign Doritos Uncut for their Brazilian fans on Facebook. The campaign, developed by partner agencies LiveAD in...
12 July 2011
Doritos Told the Life Story of Esteban Ortega, aka the Dip Desperado in a New Promotion
Doritos, the tortilla brand well-known for its crowdsourcing ad projects (which not only gave dozens of creatives from around the globe a chance to earn some money with their filmmaking talent, but also helped the brand make it big earlier
6 July 2011
Doritos's Battle of Flavours: Help El Macho and Thai-Phoon Fight
Doritos has initiated another fight between its flavours to see which of them is the ‘strongest’. Building on success of other themed advertising pieces...
25 May 2011
Tayto Rough Cuts Gets a New Look from tdg
tdg The Design Group, the brand communications and packaging design consultancy, has created a new packaging design for Tayto’s Rough Cuts range of crisps. Tayto ‘Rough Cuts’ are thick and chunky...
3 May 2011
Frito-Lay's Flavor Kitchen Goes Live on Time Square and Facebook
PepsiCo-owned Frito-Lay has kicked off the biggest campaign in the brand's history by introducing Flavor Kitchen in the very heart of the Big Apple—on Time Square. In course of this week-long event that is slated to last from April 11 until April 15, Frito-Lay...
11 April 2011
Procter & Gamble Sold Pringles for $2.35 Billion
The Procter & Gamble Company, Inc. and Diamond Foods yesterday, April 5, announced the signing of a definitive agreement to merge the Pringles business into Diamond Foods in a transaction valued at $2.35 billion."Pringles is an iconic,...
6 April 2011
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