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  • Cadbury Introducing Dairy Milk Bubbly and Joyville

    Cadbury Introducing Dairy Milk Bubbly and Joyville

    Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made. 

    9 February 2012

  • Nestlé Is to Launch a New Personalized 'Haute Couture' Chocolate Brand Maison Cailler

    Nestlé Is to Launch a New Personalized 'Haute Couture' Chocolate Brand Maison Cailler

    Nestlé is to present a new luxury brand of personalized chocolate for individual tastes. The chocolate will be produced by Nestlé’s Maison Cailler, a chocolate factory in Broc, which is owned by the company since 1929. 

    21 October 2011

  • Dove Chocolate Discoveries Setting up National ‘Girls Night In.’

    Dove Chocolate Discoveries Setting up National ‘Girls Night In.’

    Mars’s Dove Chocolate Discoveries brand declared September 22, 2011, National ‘Girls Night In.’ The aim of the social initiative is to encourage girlfriends in the USA to gather together and enjoy good...

    16 September 2011

  • Cadbury Transforms Its Choclate Bars Packaging into an Augmented Reality Game

    Cadbury Transforms Its Choclate Bars Packaging into an Augmented Reality Game

    Kraft’s Cadbury is experimenting with modern blippar image-recognition technology and presenting an augmented reality game for customers to play via their smartphones.

    19 August 2011

  • M&M's Opens Its Store in London

    M&M's Opens Its Store in London

    M&M's will open its first shop outside the States in London's Leicester Square tomorrow. The US chocolate brand that is worth around £1.7 billion and belongs to Mars, Inc follows the trend of so called 'retailtainment' where global brands use their flagship...

    5 July 2011

  • Snickers Peanutbutter Squared Call Facebook Users to Upgrade their 'Likes' to 'Loves'

    Snickers Peanutbutter Squared Call Facebook Users to Upgrade their 'Likes' to 'Loves'

    To celebrate the release of new Snickers Peanutbutter Squares, Mars Chocolate North America has rolled out a new Facebook application that allows users to change the 'Like' button on their profile page into 'Love' button. This tool is a part of the online...

    26 April 2011

  • Lindt Australia Announces Gold Bunny Hunt 2011

    Lindt Australia Announces Gold Bunny Hunt 2011

    Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year's Easter campaign and has announced 2011 Gold Bunny Hunt.  This cross-platform marketing campaign is developed by the...

    6 April 2011

  • Godiva Unveils a New Concept for Its Global Retail Stores

    Godiva Unveils a New Concept for Its Global Retail Stores

    Design of venue locations is as important as the look of the product itself, and knowing that celebrated international brands from time to time revamp the store design of its major retail stores (Nike, Converse, Burger King and Levi’s to name a few).

    8 March 2011

  • Mars Canada Encourages Canadians to Commit Kindness Every Day

    Mars Canada Encourages Canadians to Commit Kindness Every Day

    Mars Canada Inc. Chocolate division in collaboration with CFL Legend Michael “Pinball”  Clemons introduce RANDOM ACTS OF CHOCOLATE Campaign. It's the second year of the initiative, however, this time Mars is challenging Canadians to commit 50,000 acts of kindness...

    2 March 2011

  • Cadbury Wants Australian Families to 'Catch up'

    Cadbury Wants Australian Families to 'Catch up'

    The theme of reuniting people with their loved ones has been successfully employed by a number of brands, including Baileys with its ‘Bring You Home’ project...

    15 February 2011

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Expert Columns

What's in a Name?

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Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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