Cadbury Introducing Dairy Milk Bubbly and Joyville
Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made.
9 February 2012
Nestlé Is to Launch a New Personalized 'Haute Couture' Chocolate Brand Maison Cailler
Nestlé is to present a new luxury brand of personalized chocolate for individual tastes. The chocolate will be produced by Nestlé’s Maison Cailler, a chocolate factory in Broc, which is owned by the company since 1929.
21 October 2011
Dove Chocolate Discoveries Setting up National ‘Girls Night In.’
Mars’s Dove Chocolate Discoveries brand declared September 22, 2011, National ‘Girls Night In.’ The aim of the social initiative is to encourage girlfriends in the USA to gather together and enjoy good...
16 September 2011
Cadbury Transforms Its Choclate Bars Packaging into an Augmented Reality Game
Kraft’s Cadbury is experimenting with modern blippar image-recognition technology and presenting an augmented reality game for customers to play via their smartphones.
19 August 2011
M&M's Opens Its Store in London
M&M's will open its first shop outside the States in London's Leicester Square tomorrow. The US chocolate brand that is worth around £1.7 billion and belongs to Mars, Inc follows the trend of so called 'retailtainment' where global brands use their flagship...
5 July 2011
Snickers Peanutbutter Squared Call Facebook Users to Upgrade their 'Likes' to 'Loves'
To celebrate the release of new Snickers Peanutbutter Squares, Mars Chocolate North America has rolled out a new Facebook application that allows users to change the 'Like' button on their profile page into 'Love' button. This tool is a part of the online...
26 April 2011
Lindt Australia Announces Gold Bunny Hunt 2011
Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year's Easter campaign and has announced 2011 Gold Bunny Hunt. This cross-platform marketing campaign is developed by the...
6 April 2011
Godiva Unveils a New Concept for Its Global Retail Stores
Design of venue locations is as important as the look of the product itself, and knowing that celebrated international brands from time to time revamp the store design of its major retail stores (Nike, Converse, Burger King and Levi’s to name a few).
8 March 2011
Mars Canada Encourages Canadians to Commit Kindness Every Day
Mars Canada Inc. Chocolate division in collaboration with CFL Legend Michael “Pinball” Clemons introduce RANDOM ACTS OF CHOCOLATE Campaign. It's the second year of the initiative, however, this time Mars is challenging Canadians to commit 50,000 acts of kindness...
2 March 2011
Cadbury Wants Australian Families to 'Catch up'
The theme of reuniting people with their loved ones has been successfully employed by a number of brands, including Baileys with its ‘Bring You Home’ project...
15 February 2011
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