
Since the world premiere in 2008, Somersby has become increasingly popular among young urban adults all over Europe. The brand quickly found its niche as a casual drink with a refreshing taste.
11 April 2012

Cider and juice producer Orchard Pig is unveiling a new look designed by brand design specialist Blue Marlin. The brand’s identity was redesigned to help the artisan brand move into the mainstream and...
6 March 2012

Alcohol brands tend to use social media more and more not only for promotion but for selling. The C&C Group’s Magners cider announced it would become the first alcoholic drink brand to be sold via
30 September 2011
Johnnie Walker has launched a new global, integrated marketing campaign, the Keep Walking Project. Starting yesterday, new 60 and 30 second TV adverts air in many countries.
30 September 2011

Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider. Westons Wyld Wood is the new brand name for Westons...
28 September 2011

International Design Consultancy P&W have designed a range of seasonal sparkling ciders for Tesco’s US chain Fresh & Easy Neighborhood Market. These seasonal favorites are non...
13 December 2010

Heineken UK’s Jacques Cider with Fruit is further emphasising its ‘female appeal’ and placing the brand firmly within the world of young women with style with its biggest investment in the brand to date. Launching in July in full, the...
13 July 2010

Branding and design agency wonderlandWPA has taken an innovative approach to brand design in the drinks industry. Twelve months ago the agency was approached by entrepreneur Aisling Young, which needed an agency with true drinks...
8 April 2010
Magners Pear Cider has acquired a new and stylish look for only 500 bottles. The limited edition was designed by the Cake agency and is available only at London’s Bungalow 8 club. The new design is truly gorgeous: the sleek black bottle with 5...
4 January 2010

Heineken UK is planning to remove its White Lightning cider brand from its portfolio because the company worries the current image of the drink as a contributor to problem drinking can have a negative influence on the company’s high status.
16 December 2009
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

