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The Oettinger Davidoff Group, headquartered in Basel, Switzerland, is pleased to announce its major sponsorship with Art Basel, which stages the most prestigious international modern and contemporary art shows. The significant relationship elevates Davidoff into the top tier of Art Basel sponsors. Present sponsors include leading and renowned brands, such as UBS, AxaArt and Netjets.
JTI Russia wanted to create new perspectives and add value to Premium M7 well known brand. The Brand Union Moscow has developed a Trough-The-Line integrated communication concept “Always in Motion”, which sharpens Mild Seven's positioning as a prestige, innovative and stylish brand (sophisticated smooth offer) and strengthens the perceived bond between its subranges.
While most of brands are adopting vibrant and catching designs to stand out on the shelf, cigarettes manufacturers should turn to plain brown and grey packaging if they want to continue selling their products on the British market. These measures will be taken in order to make cigarettes ‘less appealing’ to youngsters. UK Health Secretary Andrew Lansley announced that the government is planning to ban colorful ‘healthy looking’ packs and make tobacco companies release their products in far less appealing packs, featuring only basic information and warnings. They also want to ask the retailers to cover the displays of cigarettes so that they wouldn’t attract teens, Dailymail.co.uk reports. The ministers hope that these measures will help reduce children smoking rates.
In 1988, Davidoff Cool Water launched a new generation of fresh and sensual fragrances for men, a range that has enjoyed bestseller status worldwide for the past 20 years. Operating in an extremely dynamic and competitive market, this brand is obliged to reinvent itself constantly in order to create desirability and attract new customers. This is why it decided to entrust Enjoy Design with the task of creating the packaging for its Ice Fresh limited edition.
On May 19 Tobacco House Sobranie launches an interactive luminous installation Sobranie Light Symphony in Moscow, in shopping mall Yevropeiskiy. The project was created by London art-group Cinimod Studio.
Conventional cigarettes can be replaced with their electronic simulator in course of a few following years. To have a firm grip on the situation, Philip Morris, the biggest producer of tobacco cigarettes in the US, is negotiation with Ruyan Group, which came up with the original e-cigarette several years ago, in 2005.
JTI has recently launched the new line of cigarettes under Sobranie brand. It was first represented at a special event Sobranie Millionaire Fair — 2009, and at the end of November appeared at retail outlets across Russia.