The Oettinger Davidoff Group, headquartered in Basel, Switzerland, is pleased to announce its major sponsorship with Art Basel, which stages the most prestigious international modern and contemporary art shows. The significant relationship elevates Davidoff into the top tier of...
16 April 2012

JTI Russia wanted to create new perspectives and add value to Premium M7 well known brand. The Brand Union Moscow has developed a Trough-The-Line integrated communication concept “Always in...
22 December 2010

While most of brands are adopting vibrant and catching designs to stand out on the shelf, cigarettes manufacturers should turn to plain brown and grey packaging if they want to continue selling their products on the British market. These measures will be taken in order to make cigarettes ‘less...
25 November 2010

In 1988, Davidoff Cool Water launched a new generation of fresh and sensual fragrances for men, a range that has enjoyed bestseller status worldwide for the past 20 years. Operating in an extremely dynamic and competitive market, this brand is obliged to reinvent itself...
21 July 2010

This week was a historic one as the US tobacco industry has new requirements on selling cigarettes. In compliance with the Family Smoking Prevention and Tobacco Control Act of 2009...
24 June 2010

On May 19 Tobacco House Sobranie launches an interactive luminous installation Sobranie Light Symphony in Moscow, in shopping mall Yevropeiskiy. The project was created by London art-group Cinimod Studio. The new project presentation will be held...
20 May 2010

While EU and US legislation have already banned smoking in public places, as well as using of attractive package designs for cigarettes, Russia still welcomes bright packs, though, containing some cautions, like "Smoking leads to diseases and death". Who knows if these 'black...
11 February 2010

Conventional cigarettes can be replaced with their electronic simulator in course of a few following years. To have a firm grip on the situation, Philip Morris, the biggest producer of tobacco cigarettes in the US, is negotiation with Ruyan Group, which came up...
22 December 2009

JTI has recently launched the new line of cigarettes under Sobranie brand. It was first represented at a special event Sobranie Millionaire Fair — 2009, and at the end of November appeared at retail outlets across Russia.
1 December 2009

Imperial Tobacco is launching Davidoff Cigarettes packs with a refreshed design. Davidoff Cigarettes is second to none when it comes to the ultimate smoking experience and the passion for the good things in life.
16 November 2009
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

