
The Oettinger Davidoff Group presented a number of new cigar products at last month’s TFWA World Exhibition. The list of fresh item included a special 25th anniversary limited edition from The Griffin’s smoking brand.It started 25 years ago....
3 November 2009

For Dunhill, every aspect of the experience had to be perfect. Improved branding and more premium materials aided product quality and display in store – all endorsing Dunhill as ‘Perfectionists in Tobacco’.Branding and packaging designed by
12 December 2008





The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
