The Oettinger Davidoff Group, headquartered in Basel, Switzerland, is pleased to announce its major sponsorship with Art Basel, which stages the most prestigious international modern and contemporary art shows. The significant relationship elevates Davidoff into the top tier of...
16 April 2012

The Oettinger Davidoff Group presented a number of new cigar products at last month’s TFWA World Exhibition. The list of fresh item included a special 25th anniversary limited edition from The Griffin’s smoking brand. It started 25 years ago....
3 November 2009

For Dunhill, every aspect of the experience had to be perfect. Improved branding and more premium materials aided product quality and display in store – all endorsing Dunhill as ‘Perfectionists in Tobacco’. Branding and packaging designed by
12 December 2008





“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

