latest in clothing & footwear

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  Benetton's COLORS Magazine Demonstrates the Chournalism Effect: How the Inaccurate News Production Can Affect the Message

  Social Media  May 17, 2013

  Benetton’s COLORS magazine, which explores various facets of modern life, has released its #86 issue dedicated to contemporary journalism.

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  Y-3 by adidas and Yohji Yamamoto Empower the Audience to Create Customized Ad Films Using Their Keyboard

  Marketing  May 15, 2013

  Photographed and directed by Pierre Debusschere, the project celebrates the vivid merge of two creative ethos of the Japanese and German labels.

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  Cara Delevingne Strips Down for the Marc Jacobs Skin Cancer Awareness T-Shirts

  Design  May 15, 2013

  The fashion brand Marc Jacobs continues its famous line of “Skin Tees,” dedicated to raising awareness about skin cancer, with a green 100% cotton T-shirt featuring nude British actress, model and celebrity Cara Delevingne. The print features the 20-year-old diva standing next to the message that reads “Protect the Skin You’re In.”

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  Wrangler’s New Mobile Brand Platform Mileage Ignites Instinctive Desire for Adventure and Discovery

  Technology  May 13, 2013

  Wrangler has created a personalized map of the roads and paths you walk with the help of the new mobile application, Wrangler Mileage.

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  Patagonia to Award Grants to Environmentally Responsible Startups

  Sustainability  May 13, 2013

  Patagonia has set a new venture capital fund, $20 Million & Change, to support startups that share the company’s eco-focused philosophy.

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  The PUMA Dance Dictionary Allows to Compose Messages Using Moves

  Marketing  May 6, 2013

  PUMA is encouraging to use the language of modern dance to communicate. The brand has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver a variety of common phrases through dance moves.

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  Adidas and Hyper Island Establish Digital Scholarship Fund for International Students

  Technology  May 6, 2013

  adidas launches a new scholarship fund to support students from all across the globe in the marketing and data driven strategy fields.

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  Nike Looking to Develop Revolutionary New, Sustainable Textiles for the Shoe Industry

  Sustainability  Apr 26, 2013

  As part of the fourth Launch Challenge, the brand is calling R&D textile manufacturers to submit their groundbreaking ideas on new sustainable materials and entrepreneurial practices.