popular Consumer Insight
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by population). Read details of social media phenomenon in the new Popsop Research.
We always wonder is there a smarter and more realistic way to communicate with mass audience (not intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?
The Coca-Cola Company has stricken the deal with the U.S.-based innovative lab Liquid Light to further develop the CO2-to-Chemicals technology of making various multi-carbon chemicals of carbon dioxide.
100% recyclable plastic bottle and a fashion limited edition by Trussardi have been featured at the Expo Milano 2015.
As always, the brand focuses on its never failing 'unique selling point', happiness, and encourages younger Millenials to pursue their dreams and be happy.
This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.
Coca-Cola's advertising agency Ogilvy and Mather Paris has created a TV and digital ad with a fairy-tail narrative about the birth and evolution of the contour bottle.
The roundup of the latest marketing news from the five big-name global brands.