Powerade has chosen Calabria as one of the five amateur soccer players to participate in its 2014 FIFA World Cup campaign dubbed “There’s Power in Every Game.”
The Coca-Cola Company is rolling out “The World’s Cup”, the largest marketing campaign in its 128-year history, ahead of the upcoming FIFA World Cup.
Building on the success of 2013’s “Ahh Effect” campaign, Coca-Cola is launching a new spin of the effort that employs the same idea of ultimate joy delivered by every single sip of Coke.
Produced by celebrated music experts Rock Mafia, the music track comes as a coherent fusion of the signature Coke’s melody with beats, motifs and rhythms from 17 songs by indie musicians from all across the globe.
The Coca-Cola Company has teamed up with WWF and Global Water Challenge to roll out a charitable initiative revolving around water.
Coca-Cola iconic bottle’s design, that turns 100 next year, has been leveraged to create a new distinctive drinkware piece, a wine glass.
Coca-Cola has found a solution to the problem of social-media obsession. While connecting users to their family and friends virtually, these platforms actually take the excitement of eye-to-eye communication out of our lives.
The entrants are encouraged to share their short videos for a chance to see the footage featured in the final ad.