Coca-Cola has found a solution to the problem of social-media obsession. While connecting users to their family and friends virtually, these platforms actually take the excitement of eye-to-eye communication out of our lives.
The entrants are encouraged to share their short videos for a chance to see the footage featured in the final ad.
This past Superbowl, Coca Cola once again dipped its toes into the arena of cultural relevance by introducing their controversial America is Beautiful campaign.
Coca-Cola has released a heart-warming short documentary dedicated to the joy of the family reunion on the Lunar New Year in China.
Coca-Cola adds an interactive, fizzy twist to World Cup 2014’s promotional campaign with the launch of 18 mini bottles.
The advert promotes the light and positive ethos of the new drink with a story of a small family that grows bigger as children come.
To support the global (RED) anti-AIDS movement, Coca-Cola has launched a dance-focused campaign, inspiring consumers to dance for health of others.
Coca-Cola Zero wants to help people feel less awkward in their traditional, still usually ridiculous Christmas sweaters.