Putting people at the heart of what a brand stands for seems to be a forgotten wisdom. Nonetheless some brands have unquestionably achieved this.
This month Coca-Cola Israel has launched a new marketing campaign "Stay Extraordinary" focused on individuality of each and every Diet Coke fan.
Following the successful last year's at-home recycling campaign with the retailer Sainsbury, the Coca-Cola's bottler CCE is launching another environmental effort "Recycling is the Answer" with Tesco in the U.K.
The circular economy, the alternative economic model that is pushing the tradition linear consumption schemes out of the picture now, is all about consuming wisely, giving back and saving more.
Some brands have really stood the test of time, ebbing and flowing but importantly surviving the lean times and flourishing when the zeitgeist allows them to really shine. Brands such as Levi's, Converse, Colgate, Ford, Wall's Sausages, Coca-Cola, all have the absolute right to talk about heritage and often do…
The Ekocycle Cube is positioned as “not just another tool for making,” but as “a revolutionary tool for RE-making things.”
Coca-Cola has just launched the ‘2nd Lives’ campaign, turning plastic bottle caps into a range of 16 different, useful objects. Water guns, whistles, paint brushes, pencil sharpeners and bubble-makers give the packaging life after use, but also begs the question—is this brand citizenship or just clever and creative marketing?
The spot “Signs,” created by Wieden+Kennedy São Paulo, will be aired in over 46 countries across Latin America, Europe and Africa, telling people about various signs that give fans a hope that their team will win.