The new vibrant and playful packaging focuses on the flavors of the blend, while the previous visual interpretations played around the geography origin of the beans.
The new feature called a “reaction cam” allows to create round GIFs using a cam so that readers can share their real-time visual feedback on the posts.
Starbucks UK has announced it will soon launch a popular charitable initiative “suspended coffee” in its venues. It means that now customers who buy a beverage for themselves can automatically reserve one of the same value for homeless people. According to Independent, Starbucks is the first British chain to adopt this charitable movement, which originated in Naples, Italy.
Nestlé is celebrating the 75th anniversary of its flagship instant coffee brand Nescafé. The brand, which was conceived soon after the Wall Street Crash in 1929, turned to be extremely successful and has spread across more than 180 countries. Nescafé, which is claimed to be the world’s first instant coffee, is now consumed in giant volumes—over 5,500 cups of different brand’s varieties are drunk every second globally.
Lipton has tapped American actress Kat Dennings for a series of online ads highlighting the black tea's recharging power in a light-hearted humorous way. The new 'Brighten Your Day with Lipton Tea' spots sync with the brand’s campaign “Drink Positive” launched in the country earlier this year to promote the brand’s iconic black tea to young adults.
Starbucks has launched a line of new Iced Coffee bottled beverages in select markets across the USA. Available in glass bottles, the new cold refreshments are ready to drink and can be consumed on the go.
The leading U.K. tea brand has updated the packaging of its everyday blend with the help of its long-standing design partner BrandOpus.
Lipton has launched a new positioning in the U.S. under the “Drink Positive” tagline, which revolves around the great qualities of hot black tea, with no references to the tea-coffee competition. In fact, the “Drink Positive” theme has been reflected in the rand’s positioning outside the USA starting 2011—now, the U.S. market is joining other countries.