Starbucks Company is exploring new ways to diversify its global retail chain with new formats. By the end of the next financial year it is planned to open at least 100 square-foot interactive stores that will offer roasting and tasting small-batch rare coffees, so-called Reserve blends.
Nescafé has revamped its visual identity, that starts an era of a “unified, global look and feel” across all 180 countries where the popular instant coffee product is sold. This is the first time in the brand’s 75-year history that it develops a cohesive visual approach for every product across all the markets—the updates appear under the “It all starts with a Nescafé” slogan.
Starbucks will be unveiling a new artistic design on its limited-edition reusable plastic cups this autumn—it will be the artwork that won the Starbucks White Cup Contest, which was running across the U.S. and Canada. In spring, the coffee giant asked its multiple fans in America to develop their own original artwork to fill the blank canvas of its white coffee cups. The winning work was submitted by 20-year-old community college student Brita Lynn Thompson, living in Pittsburgh.
Starbucks is helping its US employees obtain bachelor’s degree though a unique collaboration with Arizona State University (ASU). The Starbucks College Achievement Plan comes as a first-of-a-kind initiative aimed to provide the company’s younger part-time and full-time partners with an opportunity to get a bachelor’s degree with full tuition reimbursement.