In December 2014, Starbucks plans to open the first small tasting store of this kind in Seattle.
"This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth," commented Nina Barton, vice president of Coffee for Kraft Foods, McDonald's coffee supplier.
The brand is asking the public to interpret the new tagline and to share stories where Nescafé managed to “ignite possibilities, big and small, that lead to a bright future.”
The coffee brand is paying tribute to major cities across the country with fine cards that feature artistic design and lettering, capturing the vibe of each megalopolis.
Nescafé Dolce Gusto is inviting its UK and Irish fans to join The Pod hub on Facebook, where they can trade their virtual activity for virtual and real rewards.
Nescafé has revamped its visual identity, that starts an era of a “unified, global look and feel” across all 180 countries where the popular instant coffee product is sold.
Starbucks will be unveiling a new artistic design on its limited edition reusable plastic cup this fall—it will be the artwork that won the Starbucks White Cup Contest, which was running across the U.S. and Canada.
Starbucks is helping its US employees get bachelor’s degree though a unique collaboration with Arizona State University (ASU).