C by Courvoisier: a New Experience for Cognac Connoisseurs
Courvoisier, the cognac house of Beam Inc., has added a new cognac, C by Courvoisier to its portfolio. C by Courvoisier is promoted as “full of attitude, boasting a daring, intense flavor profile that stands out from the crowd and showcases a new side of...
2 February 2012
Martell Launches an Exclusive Collection of Prestige Cognacs in Asia Duty Free with the Millésime 1968
Martell is set to launch the first expression of its ‘Millésimes Collection,’ exclusively to travel retail on November 23, 2011 within the Martell Experience Boutiques at Hong Kong and Kuala Lumpur International Airports. Carefully selected by Martell’s Cellar Master...
11 November 2011
Hennessy Has Unveiled Its New Privilege NyX Collector Bottle
Hennessy has presented the second bottle in the brand's Privilege Collection. The iconic cognac’s bottle is redesigned to present an extra class alcohol in a modern translucent platinum glass with metallic purple trim inspired by a starry night. Logos are etched in...
25 October 2011
Martell VSOP Unveils Its New Look for Global Rollout
Martell has unveiled a new look for its VSOP which recently launched in the Singapore and Malaysia domestic markets. The new bottle and eye-catching packaging reflects Martell’s brand identity and strengthens its status as a premium cognac. Martell has also produced new...
13 October 2011
Courvoisier Released the Going Out Upgrade Research Paper
Studying habits of target audience helps a brand improve its campaigns and better understand what a consumer might want. Courvoisier has released the ‘Going Out Upgrade’...
22 September 2011
Hennessy Teamed up with KAWS on a New Label Design
Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in...
19 July 2011
Hennessy Black Celebrated its One Year Anniversary with DJ Cassidy
Hennessy introduced Hennessy Black brand in the United States after almost 50 years of new product introduction silence. On 6 June, the brand celebrated its one year anniversary in NYC. With position as a nightlife drink, Hennessy Black supported its image celebrating together...
11 July 2011
The Martell Trunk by Pinel & Pinel: Where Luxury Belongs
The elite collection of Martell cognacs has been complemented with a luxury Martell Trunk. This opulent product is a fruit of collaboration between the House of Martell and...
18 May 2011
Hennessy Black Introduces New Official 2011 Hennessy Black 'Done Different' DJs
Hennessy announced its selection of world-renowned DJs, Samantha Ronson and D-Nice, as the ambassadors of the Hennessy Black Done Different DJ program. Holding true to the nightlife spirit of Hennessy Black, this national DJ program was kicked off in...
29 March 2011
Hennessy Remixed Tour Shakes up the U.S.
Hennessy, one of the most popular cognacs in the world, which pays tribute to visual art and music as well as to mixology with its numerous projects, launched eight-city tour Hennessy Remixed across the USA. For this, the brand has once again teamed up with celebrity...
7 March 2011
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