
Hennessy Cognac has unveiled an exclusive Hennessy VS Limited Edition bottle to celebrate the 50th anniversary of the Independence of Jamaica.
3 May 2012

Refined alcohol drinks gave been always serving as channels for creativity to flow along to bright minds, and the international cognac and champagne brands never miss an opportunity to remind this through their projects and campaigns. Shortly after
17 April 2012

Hennessy has launched a campaign revolving around wild rabbit—no, not as Easter mascot, but as a symbol of motivation which drives us to uncovering new treasures and reaching new heights. For the hilarious,...
4 April 2012

To support its recently launched C by Courvoisier, the legendary cognac house has rolled out the ‘C if U Can Make Shaq Laugh’ competition for fans to make basketball superstar, sportscaster and entertainer Shaquille O'Neal...
5 March 2012

Courvoisier, the cognac house of Beam Inc., has added a new cognac, C by Courvoisier to its portfolio. C by Courvoisier is promoted as “full of attitude, boasting a daring, intense flavor profile that stands out from the crowd and showcases a new side of...
2 February 2012

Martell is set to launch the first expression of its ‘Millésimes Collection,’ exclusively to travel retail on November 23, 2011 within the Martell Experience Boutiques at Hong Kong and Kuala Lumpur International Airports. Carefully selected by Martell’s Cellar Master...
11 November 2011

Hennessy has presented the second bottle in the brand's Privilege Collection. The iconic cognac’s bottle is redesigned to present an extra class alcohol in a modern translucent platinum glass with metallic purple trim inspired by a starry night. Logos are etched in...
25 October 2011

Martell has unveiled a new look for its VSOP which recently launched in the Singapore and Malaysia domestic markets. The new bottle and eye-catching packaging reflects Martell’s brand identity and strengthens its status as a premium cognac. Martell has also produced new...
13 October 2011

Studying habits of target audience helps a brand improve its campaigns and better understand what a consumer might want. Courvoisier has released the ‘Going Out Upgrade’...
22 September 2011

Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in...
19 July 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

