
Coke Zero is encouraging consumers to unlock their gaming potential this November with the launch of its new on-pack and in-store gaming promotion. In partnership with Sony Playstation®, Coke Zero is offering shoppers the chance to win a PlayStation®3 (PS3™)...
31 October 2011

Coke Zero is kicking off a new global campaign to support the launch of the long-awaited fourth installation of the...
20 October 2011

Today Coca-Cola announced the names of 15 finalists of its 2011 Brand App challenge. In course of the contest, developers had to create mobile apps for Coca-Cola, Coke Zero and Diet Coke. The winning applications...
3 February 2011

Coca-Cola Brazil is introducing virtual game into real life and vice versa. The brand collaborated with the Gringo agency to launch an interactive activity...
2 December 2010

Pepsi is going to the next level in its long war with Coca-Cola by releasing a remake of its hit commercial, which first launched during Super Bowl 1995...
20 July 2010

Coca-Cola has launched two new commercials to support one of its drinks, Coke Zero. The key idea of the spots is that if Coke can do something extraordinary (like having the same taste with no calories at all), then it’s not that hard for scientists to invent a time-travel...
5 March 2010

As we wrote previously on Popsop, Coke Zero’s Facial Profiler was announced to be launсhed a few weeks back. Now it finally went LIVE and started finding matches!
8 December 2009
Very soon, in a month - on 18 December - the fans of fantastic adventures, cosmic superheroes and the brave (and seemed to be forever young) actress Sigourney Weaver will see the new long-waited movie by James...
19 November 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
