Coca-Cola Unveils New TVСs Celebrating the Partnership between Coke and Mealtimes
Coca-Cola Great Britain (CCGB) is celebrating the perfect combination of Coca-Cola and mealtimes with the launch of two new TVCs for 2012, featuring the MyCoke trilogy: Coca-Cola, Diet Coke and Coke Zero as part of an ongoing partnership with...
13 April 2012
Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men
With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.
12 April 2012
Сoca-Cola Great Britain Launches New Pocket Size 375ml Bottle
Coca-Cola Great Britain is launching a brand new pack size across the MyCoke trilogy, Coca-Cola, Diet Coke and Coke Zero. The pocket size 375ml PlantBottle™ plastic bottle represents...
20 March 2012
Coke Zero Encourages ts UK Fans to 'Taste the Possibilities'
Coke Zero, the no-calorie drink from the beverage giant, has kicked off a new campaign in Great Britain, following on the heels of the new round of Diet Coke 'Love It Light' promotion in the country, launched...
14 February 2012
Coke Zero Unlocks Consumers’ Gaming Potential with Sony Playstation
Coke Zero is encouraging consumers to unlock their gaming potential this November with the launch of its new on-pack and in-store gaming promotion. In partnership with Sony Playstation®, Coke Zero is offering shoppers the chance to win a PlayStation®3 (PS3™)...
31 October 2011
Coke Zero Rolls out Promotion to Support the 'Mission: Impossible—Ghost Protocol' Release
Coke Zero is kicking off a new global campaign to support the launch of the long-awaited fourth installation of the...
20 October 2011
Coca-Cola Announced 15 Winners of Mobile App Contest
Today Coca-Cola announced the names of 15 finalists of its 2011 Brand App challenge. In course of the contest, developers had to create mobile apps for Coca-Cola, Coke Zero and Diet Coke. The winning applications...
3 February 2011
Coca-Cola: The Impossible Is Possible—My Life In Game
Coca-Cola Brazil is introducing virtual game into real life and vice versa. The brand collaborated with the Gringo agency to launch an interactive activity...
2 December 2010
Pepsi Targets Cola Again in a Remake Ad
Pepsi is going to the next level in its long war with Coca-Cola by releasing a remake of its hit commercial, which first launched during Super Bowl 1995...
20 July 2010
Coke Zero Talks about Scientific Breakthroughs
Coca-Cola has launched two new commercials to support one of its drinks, Coke Zero. The key idea of the spots is that if Coke can do something extraordinary (like having the same taste with no calories at all), then it’s not that hard for scientists to invent a time-travel...
5 March 2010
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
