This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.
Coca-Cola Zero wants to help people feel less awkward in their traditional, still usually ridiculous Christmas sweaters.
In line with its “Taste The Possibilities” platform, Coca-Cola has hosted a fun hypnosis experiment in Belgium. As part of it, a group of eight volunteers were hypnotized on stage at a theatre, and their subconscious minds couldn’t tell the difference between the flavors of the two sodas.
Promoting its low-calorie drink, Coca-Cola has launched two different TV campaigns for Coke Zero in the UK and the USA. While the latter continues the March Madness with its "It's Not Your Fault" message and focuses on the NCAA tournament— still a hot topic for the US audience right now, the European campaign showcases the "Taste the Possibility" ethos and offers to "taste the difference" between a regular Coke and Coke Zero.
As part of the Skyfall partnership, Coke Zero continues to explore the ways the consumers can put themselves in James Bond's shoes.
Coca-Cola is to support the long-awaited release of the 23rd installment of the James Bond series, Skyfall, which is to hit the screens on the 26th of October in the UK.
To show why ‘and’ is always better than ‘or,’ Coke Zero has released a new video spot featuring actor Ken Jeong who demonstrates the advantages of ‘and’ and draws a parallel between real Coke taste and zero calories.
Coca-Cola is committed to supporting young filmmakers by launching numerous cinematic competitions targeted at younger creative talents—directors, scriptwriters, cameramen and producers—under its major brands. This time, the Coke Zero diet soda brand and MOFILM are inviting aspiring film producers to compete for a chance to work with Forest Whitaker and Phillippe Caland from Junto Box on developing a script for a feature movie.