Absolut Vodka is reviving its famous 'Colours' limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne.
This in-depth analysis, carried out by marketing consultant and author Peter Field, aims to define the most effective social campaign's strategies by finding a link between the volume and quality of the "earned media" coverage (i.e. social impact) and an overall business results of a brand (i.e. ROI or other core business metrics).
The competition is open for applicants from over 30 countries until October the 1st.
The effort entitled “Why? Why not?” targets youth of 13-21 years old and invites them to participate in a contest of short videos where they can ask world leaders their questions related to climate change.
The winners will get this money and may file a patent on their own behalf — Google won't insist on owning the invention.
Oakley has teamed up with Designboom for a new competition that is engaging all design #disruptors as part of its ongoing campaign “Disruptive by Design.”
National Geographic is rolling out a photography competition for kids, encouraging younger creatives across the globe to share their vision of the nature around them.
The brand is asking the public to interpret the new tagline and to share stories where Nescafé managed to “ignite possibilities, big and small, that lead to a bright future.”