Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.
Sony Xperia is calling the international community of music artists to participate in its Talenthouse competition for a chance to receive a digital single deal with Sony Music UK. As part of the competition, the brand asks musicians, bands or singer-songwriters to create and submit an original track to the contest page. The best one will get the dream prize.
MINI is rolling out another visual competition dedicated to reimagining the world around us. This time, the auto brand is calling the creative visual artists to picture a variety of roads, actual and symbolic. The brand calls the community to get inspired by the MINI Countryman in creating their works.
Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes. The Blend in the Good competition is accepting videos in which consumers spread the ultimate dancing energy, blending various dance styles and moves.
Cadbury continues to add new valuable elements to its Cadbury Bicycle Project, launched by the confectionary brand in 2009 to give kids in deprived regions a better access to schools. The brand has designed and created a custom generator for bikes that will help turn all rides to school into electricity that can be used to charge a removable light to literally lighten up the life of a kid after school.
The Philadelphia cheese brand is rolling a new campaign in Australia, leveraging the nation’s love to selfies and adding cooking twist to it. The new effort, called #FridgeShelfies, comes as part of a broader Philly’s Do Your Thing campaign that inspires people to create versatile, off-beat meals from ingredients found in their kitchens. The new initiative gets people posting the ingredients in the fridge to instantly get original recipes based on them.
Bombay Sapphire is rolling out the next installment of its Artisan Series, inviting creative minds from the art industry across the United States to share their imagination with the world. The original art pieces are now accepted on the dedicated website—the winners of the contest will get an international exposure.