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Sustainable Brands Conference 2012
  • Trojan Brand Condoms Running Literacy Campaign

    Trojan Brand Condoms Running Literacy Campaign

    To attract public attention to the National Condom Month, Trojan Brand Condoms is running a social campaign providing consumers with the precise information about condoms and sex life. [youtube]http://www.youtube.com/watch?v=X-qNGAJ1jiM&feature[/youtube]...

    24 February 2012

  • Durex In Sync Launch Party to Be Hosted at The Box in Soho

    Durex In Sync Launch Party to Be Hosted at The Box in Soho

    The hottest party in London this month is without a doubt the Durex Performax Intense launch party at Soho’s most exclusive venue, The Box. The event on February 28 is on everyone’s lips and invading the twittersphere. However with a strictly invitation-only...

    16 February 2012

  • RB's Durex Wants Couples to 'In-sync'

    RB's Durex Wants Couples to 'In-sync'

    Reckitt Benckiser’s condom brand Durex is kicking off a new digital and TV campaign to promote its latest product, Performax Intense.

    26 January 2012

  • Seymourpowell Reinvigorates RB's Durex Packaging

    Seymourpowell Reinvigorates RB's Durex Packaging

    Leading global design and innovation company Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range...

    16 December 2011

  • Trojan Wrapped up Emcee Contest Magnum 'Live Large' Project 2

    Trojan Wrapped up Emcee Contest Magnum 'Live Large' Project 2

    After more than 200,000 YouTube votes, four regional contests and plenty of Magnum-sized rhymes, the makers of Trojan Brand Condoms and GRAMMY-winning entertainer Ludacris have announced the five winners of

    30 May 2011

  • Durex Asks British Youth to Create a New Ad

    Durex Asks British Youth to Create a New Ad

    Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create...

    24 August 2010

  • Durex to Start "Virgin Diaries" Reality Show

    Durex to Start "Virgin Diaries" Reality Show

    Durex has launched a new website in Germany tackling some very sensitive issues with youth. Love-Box is not only focused on getting youth sharing with each other on intimate questions about sexuality but also creating an...

    23 June 2010

  • Durex Undresses Students for a Cause in Tel Aviv

    Durex Undresses Students for a Cause in Tel Aviv

    Durex helped 50 students at Tel Aviv University take their clothes off in the name of “safe sex awareness” and fighting AIDs. Durex, the condom manufacturer, teamed up with Israel AIDS Task Force and the TAU students association to host over 100,000 people at Students day at...

    15 June 2010

  • Trojan Encourages Musicians to Show off their Natural Talent

    Trojan Encourages Musicians to Show off their Natural Talent

    The makers of TROJAN® Brand Condoms and GRAMMY award winning musician and actor Ludacris today announced the launch of the Magnum "Live Large" Project, which gives emerging musicians the opportunity to compete for a chance to be crowned winner by...

    3 May 2010

  • Durex Talks About Sex in Ora! Online Sex Community

    Durex Talks About Sex in Ora! Online Sex Community

    Durex and the Code Computerlove agency has launched Ora! website, where people can tell about their sexual experiences and read tons...

    9 December 2009

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Trends

Top 10 consumer trends in 2012

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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