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  • RB's Durex Wants Couples to 'In-sync'

    RB's Durex Wants Couples to 'In-sync'

    Reckitt Benckiser’s condom brand Durex is kicking off a new digital and TV campaign to promote its latest product, Performax Intense.

    26 January 2012

  • Seymourpowell Reinvigorates RB's Durex Packaging

    Seymourpowell Reinvigorates RB's Durex Packaging

    Leading global design and innovation company Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range...

    16 December 2011

  • Trojan Wrapped up Emcee Contest Magnum 'Live Large' Project 2

    Trojan Wrapped up Emcee Contest Magnum 'Live Large' Project 2

    After more than 200,000 YouTube votes, four regional contests and plenty of Magnum-sized rhymes, the makers of Trojan Brand Condoms and GRAMMY-winning entertainer Ludacris have announced the five winners of

    30 May 2011

  • Durex Asks British Youth to Create a New Ad

    Durex Asks British Youth to Create a New Ad

    Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create...

    24 August 2010

  • Durex to Start "Virgin Diaries" Reality Show

    Durex to Start "Virgin Diaries" Reality Show

    Durex has launched a new website in Germany tackling some very sensitive issues with youth. Love-Box is not only focused on getting youth sharing with each other on intimate questions about sexuality but also creating an...

    23 June 2010

  • Durex Undresses Students for a Cause in Tel Aviv

    Durex Undresses Students for a Cause in Tel Aviv

    Durex helped 50 students at Tel Aviv University take their clothes off in the name of “safe sex awareness” and fighting AIDs. Durex, the condom manufacturer, teamed up with Israel AIDS Task Force and the TAU students association to host over 100,000 people at Students day at...

    15 June 2010

  • Trojan Encourages Musicians to Show off their Natural Talent

    Trojan Encourages Musicians to Show off their Natural Talent

    The makers of TROJAN® Brand Condoms and GRAMMY award winning musician and actor Ludacris today announced the launch of the Magnum "Live Large" Project, which gives emerging musicians the opportunity to compete for a chance to be crowned winner by...

    3 May 2010

  • Durex Talks About Sex in Ora! Online Sex Community

    Durex Talks About Sex in Ora! Online Sex Community

    Durex and the Code Computerlove agency has launched Ora! website, where people can tell about their sexual experiences and read tons...

    9 December 2009

  • “Green” Condoms: Traditions and Innovations

    “Green” Condoms: Traditions and Innovations

    There is some good news for those who want to make their sex eco-friendly. The products we’re going to introduce don’t have anything to do with packaging in the literal...

    16 November 2009

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  • Proper Attire® - the first fashionable condoms

    Proper Attire® - the first fashionable condoms

    Proper Attire® condoms brand teamed up with New-York fashion desinger Brian Reyes to design a special limited edition packaging inspired by pink floral motifs seen in his Spring/Summer 2010 collection....

    1 October 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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