Gelatin Mice from Sweden Show Emotions
The Swedish design agency Amore created an innovative design for the first certified Gelatin Candy (Fair Trade Gelatin Mice) on the Swedish market.
12 March 2010
Skittles Fans Mob the Rainbow
With 4 million fans, Skittles has introduced a Facebook program called Mob the Rainbow where fans are turning the web into their playground to "cause some fun."
10 March 2010
Cadbury Searches For Innovative Ideas
Cadbury, the confectionery producer is encouraging its fans to share the bright thoughts in order to make the sweet products better and yet more desirable. The new ideas are to be sent to the “
21 January 2010
"O’Zera" Chocolates by Art. Lebedev Studio
The Russian Art. Lebedev Studio created smart design for the chocolate box tray (usually made of plastics), where sweets “O’Zera” (English translation would be “L’akes”) are...
18 January 2010
Who inspired whom?
The revered Peter Blake's work with Green & Black's to create a mosaic featuring the refreshed - and more colourful - packaging has been widely publicised and acclaimed in the past few weeks since its unveiling (we're proud to say they are one of our most celebrated and...
9 December 2009
Nestlé Promotes Svitoch in Ukraine
Nestlé is starting a huge promotional campaign for its flagship Ukrainian confectionery brand Svitoch. The global manufacturer has presented new commercials based around the new tagline “Generation of Craftsmanship. Generation of Love”...
1 December 2009
Kraft Foods, Hershey, Ferrero and Nestlé Want to Own Cadbury
Cadbury, the world’s second producer of confectionery, has become a real titbid for Ferrero, Hershey, Nestlé and Kraft Foods. The last one’s recent offer to buy Cadbury for $16.7 billion was rejected, but the stingy giant is not going to...
26 November 2009
Milka Mini Bars Carries away to the Alpine World
This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food's brand Milka on the Russian market. The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains....
26 November 2009
Mentos Aquakiss will hit the Russian market
As we worte here previously, the Dutch-Italain confectionery company Perfetti van Melle represented this October at TFWA World Exhibition in Cannes the new range Aquakiss under its popular Mentos brand....
11 November 2009
Nestlé’s Skinny Cow Ad Campaign Residents on Facebook
The Nestlé brand, producing its tasty products primarily for kids and women, has adopted a new marketing plan for its The Skinny Cow line. The company is going to spend more than $4 million on an on-line campaign, which will be carried out through...
10 November 2009
