
The biggest digital players such as Facebook, Nike, Google, O2, Kraft, Yahoo!, Disney and many more are gathering in London 21-22 September to discuss, debate, share strategy, unveil their innovations, share their visions and experiences on consumer behaviour and answer your...
6 September 2011

This year a famous The Shopper Insights in Action Conference has expanded into Europe. It will be the event that unites the world's most influential...
1 September 2011

Packaging that Sells bridges package design with brand strategy and real-world examples of the powerful influences packaging has on consumer buying decisions.
14 August 2011

For the fifth consecutive year Sustainable Life Media, the leading international producer of sustainable business conferences, gathered together leading professionals in the area of sustainability at Sustainable Brands ‘11 Conference (SB’11) in Monterey, CA.
16 June 2011

This month, the CLIO Awards will celebrate its 52nd year with an exciting announcement unifying the normally übercompetitive ad industry.
12 May 2011

Experts from the leading entrepreneurial and creative brand agency 1HQ will be available to answer your hard brand questions in a free webinar on Thursday 12 May, 12pm-1pm.
10 May 2011

The major digital marketing event in Russia—Digital Branding Conference—will bring together leading industry experts to present and discuss the best practices the top brands use to succeed in digital space.
10 May 2011

Sustainable Brands 2011 — Play On! As the sustainability, brand & design communities come together for the 5th year to discuss how better brands will shape the future.
12 April 2011

The Wave Festival is Latin America’s single and most important communications event. Now in its 4th year, this International Festival combines the Wave Advertising Awards Ceremony and a thought-leaders conference that attracts a...
8 April 2011

Nokia surely knows how to pique the interest and attention of the audience. This year during the South by South West conference and festival, the brand has erected a huge 18 ft hamster wheel powered by a human and designed to recharge mobile...
21 March 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

