popular Consumer Insight
Technological 'native-ness' is not the only trait that differs the two younger consumer age groups, a research by the Futures Company finds.
Binge-watching video content on mobile, checking social media in bed, mobile-addicted commuters, hyper-connected workers, and mobile gaming.
These are either male office workers of 18-34 or older people with children under 18 year old at home, who constantly mix their work and personal communications.
Millenials, in particular, trust friend's recommendations most of all—49% of them prefer information from friends rather than ads.
Digital Shopper Relevancy Report 2014 has revealed that the role of social media and so-called F-commerce is questionable, while traditional physical stores remain favourite destinations for global shoppers.
Age cannot be regarded a crucial factor of digital behaviour, but a mix of cultural and economic experiences is what defines our digital "fluency."
The research conducted by the group of professors from Lund University proves that consumers can't evaluate the quality of a food product not linking it with the status of its brand.
79% of respondents aged 16-24 agree that it is acceptable to use their mobile phones on the toilet, 74% need their phone with them at all times.