Cone Communications, a U.S.-based PR and communications firm, together with Ebiquity, a global marketing analytics specialist, have recently conducted a survey among 9,709 consumers from nine biggest world’s countries by GDP on how they perceive sustainability, learn information about companies’ CSR activities, and make respective purchasing and other important decisions.

The ‘mobile-first’ U.S. research agency MobileIron has surveyed 3,500 full- and part-time professionals to reveal a new hyper-connected demographic group: the so-called Generation Mobile or simply Gen M. These are either male office workers of 18-34 or older people with children under 18 year old at home, who constantly mix their work and personal communications on smartphone or tablet devices.

Ubiquitous connectivity has become the new norm of life—at least in the developed countries where the average level of Internet penetration is over 80%. In a new annual Global Digital Landscape study aimed to explore new digital habits and behaviours, the Nielsen team has surveyed 30,000 adults from 60 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East. 

The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study «Digital Trends 2015» has been grouped into three categories, as follows:  trends, the «Performers,» and the «Explorers.»