In the videos shot for the 'Slide' campaign by the London-based agency CHI&Partners a professional skateboarder Ross McGouran rides the board, floating over a custom-built hoverpark.
On average, content engagement on smartphone is lower (33%) than on desktop (47%). However, it depends on the industry.
75% of marcomms practitioners find influencer engagement either 'effective' or 'very effective.'
The study also includes analysis by ten industry experts representing both agencies and publishers, where they share advice on how to created winning data-based content marketing strategies.
Benjamin Von Wong collaborated with the brand for a new, stunningly beautiful “Underwater River” project.
From videos, tweets and infographics—consumers’ appetite for easily digestible and sharable content is only growing.
While lack of hard metrics and ways to prove ROI is cited by nearly 50% of respondents as an obstacle to further adopt content marketing and native ads, about 83% of marketers expect content to become programmatic, thus, easily measured, by 2017.
Just like in the U.S., British marketers' most used CM tactics are social media posts (89%), e-newsletters (88%), blogs (85%) and articles on the site (82%).