Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual, which adds a new enjoyable dimension to the process of consuming a product.
Corona
Aiming to build brand visibility, drive trial and ultimately increase rate of sale in the on and off trade during the busy Christmas sales period, the new ‘Corona Extra Summer’ pop-up beer garden will bring a touch of summer to London’s Southbank extending the ‘sunshine beer’s’ consumer reach while temperatures plummet outside.
Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Through this promotion, which has been recently kicked off on its Facebook page, the Mexican beer brand is encouraging its consumers to share their photos (at least 500×500 pixels), which will be later displayed to public in NYC from November 8 to December 5.