Malibu Gives away Cosmetic Kits in the UK
Consumers like when brands offer them more than they expect and amaze them with new product offerings, which could never be predicted. Following in the footsteps of Diet Coke with its nail polish and
3 May 2012
L'Oréal USA Celebrates Women in Digital
L'Oréal USA is proud to announce the L'Oréal Women in Digital Program, a new initiative that will celebrate and nurture women working in technical and digital roles. L'Oréal Women in Digital will promote the design...
27 April 2012
Charlotte Free Becomes the New Face of Maybelline New York, the News Shared via a Viral Spot
Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of...
27 April 2012
Olay Invites Women to Declare Moms Their ‘Beauty By Example’
For generations, Olay has helped women of all ages look and feel their most beautiful. In this celebration everywhere, Olay is working to give special recognition to one million moms.
24 April 2012
Maybelline NY Brings Russian Girls to Times Square
L'Oréal's Maybelline NY has launched a new digital campaign in Russia giving Russian girls the opportunity to appear on the billboard on Times Square and win a trip to New York City.
5 April 2012
Virgin Atlantic Unveils a Lipsgloss in Bluey-red
The Virgin Group, which has expanded its business to a range of fields including air flights, vacations, gaming and space to name a few, is now stepping into the cosmetics...
29 March 2012
Salvatore Ferragamo Initiates Girls' Talk about Town
Salvatore Ferragamo is looking for girls who are embodying the vibrant nature of the fashion brand and are sharing its passion for style and upscale urban...
27 March 2012
Sephora and Pantone Unveil the Universe Collection Inspired by Tangerine Tango
Two are better than one—creative collaborations of leaders from various...
26 March 2012
L’Oréal Supports the Ban of the Tests on Animals
L’Oréal has unveiled its plans to fight against the testing on animals and teamed up with the US Environmental Protection Agency (EPA).
19 March 2012
Diesel Launches 'Only the Brave' Campaign with a Tattoo Twist
Diesel is kicking off a new campaign to promote the new version of its bold fragrance ‘Only the Brave,’ launched back in 2009. Since the new fragrance inherited the...
16 March 2012
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
