
P&G USA's brands Gillette Venus and Olay have teamed up to introduce a new premium standard in shaving, the new Gillette Venus & Olay razor. Venus provides the new product with its five-blade technology, while Olay helps to avoid skin...
9 February 2012

International fashion label SuperTrash is extending its range of stylish apparel, shoes and accessories with a perfume called Phenomenal
27 January 2012

In 2011, a number of global market giants celebrated their anniversaries—Coca-Cola, Avon and Mercedes-Benz turned 125, Starbucks marked its 40th birthday and Nivea entered its centennial...
26 January 2012

To commemorate the brand’s 85th anniversary, Erno Laszlo is launching the Hollywood Collection with the packaging designed by London-based packaging consultants jkr.
20 January 2012

Old Spice has launched a new ad campaign for its current lineup of Old Spice Red Zone body sprays.
13 January 2012

Louis Vuitton that celebrated the holiday season with breathtaking circus-styled window displays, has just announced its collaboration with perfumer Jacques Cavallier-Belletrud to debut in the fragrance...
9 January 2012

Avon Products, Inc. has marked the celebration of its 125th anniversary year at the Avon Foundation for Women Global Voices for Change Gala by honoring global champions working to end breast cancer and domestic violence. Within the event the winners of Avon’s global online...
4 November 2011

Unilever, one of the world’s leading consumer goods companies and Concern Kalina, the leading Russian beauty company, today announced that Unilever has agreed to acquire 82% of Concern Kalina. The transaction, which is pending required regulatory approvals,...
14 October 2011

Even simple things around us can be artistic and hide secrets that prove to be truly amazing and astonishing. What can be more trivial than a hair? But as it turns out, there are a plethora of fascinating and mysterious facts about it, and L’Oréal has come up to reveal all the...
14 October 2011

London-based package design specialist jkr has created the design for the new Penhaligon's fragrance, Juniper Sling.
7 October 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

