Since May 9, the activation has been running across popular shopping destinations of London, such as John Lewis in Oxford Street.
The Dove Self Esteem Project, which has been rolling out across the globe for several years, has recently arrived in Portugal with a nice promotional element, “The Carbon Paper Ad” that appeared in specialized parenting magazine.
PUMA is encouraging to use the language of modern dance to communicate. The brand has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver a variety of common phrases through dance moves.
Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.
In August 2013, Michael Kors is set to launch its first-ever beauty collection in collaboration with Estèe Lauder Cosmetics. The three new lines Sporty, Sexy and Glam will have their own voice and make a harmonious trio. The release will be supported by an advertising campaign featuring prints and a TV commercial starring fashion model Karmen Pedaru, shot by the world’s celebrated photographer Mario Testino.
The commercial is starring French actress and model Lea Seydoux, who has been the face of the original Candy perfume since 2011.
The Body Shop has a new celebrity in its team of ambassadors. The new face of the cosmetics brand is celebrated British singer Leona Lewis, who has seven Brit Awards and three Grammy Awards nominations. As the new brand activist, Leona will be spreading awareness of the cruelty-free cosmetics philosophy adopted by The Body Shop and realized through its fair-trade, ethically sourced and 100% plant-based ranges. Plus, the signer has collaborated with the brand to produce a new make-up and fragrance collection. Being a vegetarian and animal rights activist herself, Leona Lewis is a perfect fit for the new partnership.
This advert mirrors the story, outlined in the first Coppola-Portman commercial for Miss Dior Cherie, but it is obviously a sweeter, sugar-coated version.