P&G’s CoverGirl has kicked off an inspirational advertising campaign, Girls Can, taking on sexism in the modern world.
To bridge the gap between the younger generation and literature classics, PUMA interprets the Nunnery Scene from Shakespeare’s Hamlet with street dance moves.
AXE is launching a new product line, AXE Peace, and rolls out a campaign to promote a simple, but powerful weapon for a positive change across the globe—a kiss.
The promotional site works as an international destination that accumulates female beauty wisdom and allows ladies to share their expertise in real life with those who may need it.
Since May 9, the activation has been running across popular shopping destinations of London, such as John Lewis in Oxford Street.
The Dove Self Esteem Project, which has been rolling out across the globe for several years, has recently arrived in Portugal with a nice promotional element, “The Carbon Paper Ad” that appeared in specialized parenting magazine.
PUMA is encouraging to use the language of modern dance to communicate. The brand has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver a variety of common phrases through dance moves.
Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.