Creative Optimista’s

Let’s not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to any person, to any nation. For all crises bring progress.

Greg Taylor, Elmwood

6 May 2011

Time for Frank Exchange

Jonathan Ford argues for a change and exchange: “I think we are all aware that we need to recognise and learn from the new brand innovations and different brand aesthetic from these (BRIC's) emerging markets”.

Jonathan Ford, Pearlfisher

23 September 2010

Designing Identities: Part 1

The following is the first of three installments beginning with the definitions of what is design and what is creativity, followed by thoughts on how to create and understand identity - thoughts by SDG's expert, Helge Tennø

Helge Tennø, Dinamo AS

17 June 2010

Campbell’s® SOUPzavod: Creative Factory Comes to Russia

Creative people at Campbell's Russia have recently come up with a great idea to establish the branded Star Factory, entitled SOUPzavod, in order to select the best creative minds -- artists, visual and graphic designers -- nationally. This non-commercial project is...

21 May 2010

There Is No Such Thing as a Bad Project

Design isn’t all high-octane glamour all the time. Some of what we do, by its very nature, involves subtle enhancements that are barely discernable to the untrained eye. Often dismissed as mere tweaks, they make important differences to the way a brand feels and makes its consumers feel. For...

Martin Grimer, Aesop Agency

19 April 2010

Is a Client Brief a Straitjacket or a Springboard?

There are those in the creative community who believe the best work comes of being unfettered by commercial considerations. And, sure, we all love a boutique brand. It is nice to let your spirit roam free and to create beautiful designs for niche products that give you carte blanche to create as...

Martin Grimer, Aesop Agency

8 April 2010

T-Shirt Tea: Hang Me Another Cup, Please

Is it possible to combine T-shirts and tea? It seems that the only thing they share is the [ti:] sound combination, but still they can be put together. Designer Soon Mo Kang proved it, having created the sweet and catching Hanger Tea concept.

8 January 2010

Louis Vuitton Casino Trunk: Travel and Play

For many people the Louis Vuitton trunks are the essential part of pleasurable travelling. For some gambling is a real treat as well. The famous fashion brand decided to mix these two components and came out with an exclusive Casino Trunk.

16 December 2009

Pills in Flowers

Taking pills is not the most pleasurable things in the world Still, it is possible to add some fun to it with The Medi Flower, a packaging for medicine, that looks like a picture and doesn’t get on nerves with a common boring design.

15 December 2009