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Having studied more than 300 companies from three European countries, the McKinsey team has proved that co-creation skills are an important capability of a business and it can pay off, if managed properly.
Jack Daniel’s Australia is going to celebrate its birthday in September with a crowd-sourced bar, and it’s seeking creatives that will help it implement the idea.
As part of the effort, 70,000+ people from all across the globe sent in their selfies.
Pepsi is giving its fans an opportunity to get featured in a music video to the upcoming Kelly Rowland’s track “The Game.” The music piece is one of the songs from the “Beats of the Beautiful Game” album curated by the soda brand.
Building on the success of 2013’s “Ahh Effect” campaign, Coca-Cola is launching a new spin of the effort that employs the same idea of ultimate joy delivered by every single sip of Coke.
The Spanish carmaker SEAT has launched a competition on the global Talenthouse platform for artists, illustrators and creators, calling aspiring designers to develop accessories for the auto-maker’s special-edition SEAT Mii by Mango.
The retailer has teamed up with three active pinners and bloggers to co-create a series of upcoming collections that will include party products.
The company has launched a micro-site where users can uncover the new visual identity pixel by pixel.