ABSOLUT Australia is about to introduce a new limited-edition vodka through a series of The Blue Room events fueled by creativity of the nation and four Australian influencers in the arts and music fields. The brand has launched a dedicated hub on its Facebook page, where “creative thinkers” can meet the four recognized talents—Australian sculptor Dion Hortsmans, digital artist Jimmy McGilchrist, audiovisual DJ Sampology, and fashion designer Emma Mulholland—and learn how to collaborate with them.
crowdsourcing
Diet Coke has revealed the winning design of the second annual Diet Coke Young Designer Challenge, announced in the U.S. in mid-May. The participants were tasked to create a design for a limited-edition T-shirt that would capture Diet Coke’s “Stay Extraordinary” ethos and mirror the style of the brand’s ambassador Taylor Swift. The winning work by Brooklyn-based Julianna Bass features a modern, self-assured woman in “a dramatically flaring red skirt” and a stepped shirt, leaning on the Diet Coke logo, placed vertically.
The U.K. edition of the global “Not Normal” campaign showcases different unconventional incarnations of MINI cars, which have been re-imagined by the brand’s fans for pleasure, not for money or fame. Still, fame is to come to some of them, drawn by the latest marketing effort, developed by iris Worldwide. The brand has sourced around the web some images of the avant-garde MINI-inspired inventions—ranging from a cake to a “bug” MINI car with human legs— to turn them into ads.
Diesel calls the global audience to participate in another revolution, now within the brand. Nicola Formichetti, a new artistic director of Diesel, has initiated a digital campaign called #dieselreboot, inviting consumers to contribute to the “full blown reinvention of one of the world’s most iconic brands.”
Mercedes-Benz turned to the public’s creative force in its latest initiative, “#Untamed,” launched to promote the automaker’s new CLA model. The luxury car manufacturer invited creative minds from all across the globe to contribute their original immersive imagery through Instagram for the “#Untamed. A Digital Photo Installation”. The user-generated digital photo exhibition, the first of its kind, took place in Paris from 3-14 April, at a specially-designed pop-up showroom.
The Olay product range has gained popularity in more than 80 markets, and its offerings “are often compared to high street skincare brands, matching or winning on performance at a more accessible price.” That’s a true success, but the sky is the limit. Procter & Gamble entrusts the future of its Olay Pro-X range into the hands of consumers. The female cosmetics brand is encouraging public to reinvent Olay Pro-X with the new design, product ideas and ways to tell the brand’s unique story.
BlackBerry has finally started the “Keep Moving Projects” cultural influencer program, which was announced at the launch of new Blackberry products earlier this year. The brand’s creative director Alicia Keys along with Robert Rodriguez and Neil Gaiman are inviting the global audience to work with them on a series of projects, which require creative vision and desire to leave a mark. Alicia’s and Neil’s projects have already been launched, while Robert’s one is yet to come.