Danone Explores a New Premium “Functional” Yogurt Category in the UK
Danone is establishing its profile in functional dairy arena offering the UK consumers the premium Greek-style product range Oykos. This category has traditionally been dominated by big pots of natural varieties in the UK. However, recent introductions by Muller and...
7 May 2012
Dragon Rouge Revamps the Actimel Packaging to Re-engage with Consumers
Actimel by Danone is the leading yogurt drink in the UK market and has created a successful presence on-shelf for over 10 years. However, its identity and packaging had hardly evolved in this time with only a few small changes to the logo, key messaging and...
18 April 2012
pi Creates a Family Feel to Arla’s Milk and Cream Range
Arla are well known globally for their extensive range of UHT (long life) milk and whipping cream products. With significant differences of visual look between regions, Arla were keen to create a cohesive family feel for the range.
10 January 2012
pi Creates a New Lifestyle Proposition for Arla Cultura
Arla Cultura® is a leading Scandinavian brand offering a range of probiotic yoghurts, drinks and shots targeted at improving stomach health. Whilst the marketplace is very competitive, it was felt that Arla Cultura® had great potential for growth. Historically,...
16 December 2011
Anthem Helps Friesche Vlag Deliver More Inspiring Coffee Experiences
Strategic branding and packaging design agency Anthem Worldwide has been appointed to carry out a redesign across the entire range of coffee creamers and innovative coffee enrichers for leading Dutch dairy brand...
31 August 2011
jkr Has Redesigned Packaging for Müller Dairy Products
The new look Müller packaging, redesigned by London-based package design specialists jkr, is to be launched in the UK this month.
12 August 2011
The Dannon Company Challenges Californians to Live Active Culture
The Dannon Company, Inc. yesterday, April 25, announced the launch of a new campaign to help Californians...
26 April 2011
Mila Milk: Excellence Created by Personal Dedication
Mila, a Alto Adige-based dairy business enterprise, which gathers 3,500 small producers under its umbrella, commissioned Italian brand advisory and design agency RobilantAssociati with a task to develop brand...
1 April 2011
Hello Yoo!
The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.
23 March 2011
Springetts Developed Design Inspired by 'Mischievous mixology' for Crusha Milk Shake
The Silver Spoon Company has relaunched its Crusha milk shake mix brand with new designs from Springetts Brand Design Consultants.
22 February 2011
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
