
Arla are well known globally for their extensive range of UHT (long life) milk and whipping cream products. With significant differences of visual look between regions, Arla were keen to create a cohesive family feel for the range.
10 January 2012

Arla Cultura® is a leading Scandinavian brand offering a range of probiotic yoghurts, drinks and shots targeted at improving stomach health. Whilst the marketplace is very competitive, it was felt that Arla Cultura® had great potential for growth.Historically,...
16 December 2011

Strategic branding and packaging design agency Anthem Worldwide has been appointed to carry out a redesign across the entire range of coffee creamers and innovative coffee enrichers for leading Dutch dairy brand...
31 August 2011

The new look Müller packaging, redesigned by London-based package design specialists jkr, is to be launched in the UK this month.
12 August 2011

The Dannon Company, Inc. yesterday, April 25, announced the launch of a new campaign to help Californians...
26 April 2011

Mila, a Alto Adige-based dairy business enterprise, which gathers 3,500 small producers under its umbrella, commissioned Italian brand advisory and design agency RobilantAssociati with a task to develop brand...
1 April 2011

The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.
23 March 2011

The Silver Spoon Company has relaunched its Crusha milk shake mix brand with new designs from Springetts Brand Design Consultants.
22 February 2011

Ambrosia, the family favourite, is set to launch a fresh new design. Briefed to re-establish the brand’s authentic Devonshire roots and reaffirm its position in the heart of the nation, the new look created by
22 February 2011

Danone, the global leader in baby nutrition is launching newly designed packaging for its Aptamil Growing Up milk brand. The design has been created by international agency LFH which won the...
27 January 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
