
Evian is coming back with its tees featuring babies' bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project,...
22 July 2010

French water Evian has unveiled a new bottle, which was developed by the leading glass packaging producer IO and Danone, the parent company of the brand. The launch is dedicated to the “Live Young”...
14 June 2010

Article written by Ildikó Szalai, Packaged Food Analyst at Euromonitor InternationalDanone records strong volume growth in all regions and categories but still a decline in...
1 June 2010

Danone, the global leader in baby nutrition, has appointed brand design agency LFH to review and redesign part of its Aptamil Baby & Infant Formula milk brand. The appointment follows a three-way pitch against other European...
31 May 2010

According to the latest study published by European Journal of Clinical Nutrition, DanActive by Danone can really cut the rate of minor infections by 19% in young...
24 May 2010

From September 30th through October 3rd, 2010, after six months of national qualifying games in 40 countries, the Danone Nations Cup World Final will fire up South Africa with real human adventure. Zinedine Zidane, faithful ambassador, will be present to launch the final...
4 May 2010

Danone group, one of the leading dairy manufacturers on the global market, is celebrating its 15th anniversary of operating in Russia. It came to Russia in the early 90-ies, and the first branded store of the company was opened in 1992, and three years later the first Russian...
8 April 2010

Evian Water is inviting consumers to live young with its new ad campaign developed by advertising agency BETC Euro RSCG, Paris, France. The eight stills by fashion photographer Nathaniel Goldberg from the ‘We...
30 March 2010

Evian Natural Spring Water invaded Miami during the 2010 Food Network South Beach Wine & Food Festival, February 25-28, as a sponsor of the highly-anticipated national event showcasing the talents of the world's most renowned wine and spirits producers, chefs and...
1 March 2010

The Badoit water brand finished the design contest for its 2010 label and determined the winner, Timothée Talard, back then. Still, the company considered to bring more works by finalists into production, and used Mathieu...
22 February 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

