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  • Evian Has Launched an International "Live Young" Photo Gallery

    Evian Has Launched an International "Live Young" Photo Gallery

    Evian is coming back with its tees featuring babies' bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project,...

    22 July 2010

  • Evian Launches a Pure Bottle Limited-Edition Set

    Evian Launches a Pure Bottle Limited-Edition Set

    French water Evian has unveiled a new bottle, which was developed by the leading glass packaging producer IO and Danone, the parent company of the brand. The launch is dedicated to the “Live Young”...

    14 June 2010

  • Danone's 2010 first quarter results: analysis by Euromonitor International

    Danone's 2010 first quarter results: analysis by Euromonitor International

    Article written by Ildikó Szalai, Packaged Food Analyst at Euromonitor InternationalDanone records strong volume growth in all regions and categories but still a decline in...

    1 June 2010

  • Danone Appoints LFH to Global Task

    Danone Appoints LFH to Global Task

    Danone, the global leader in baby nutrition, has appointed brand design agency LFH to review and redesign part of its Aptamil Baby & Infant Formula milk brand. The appointment follows a three-way pitch against other European...

    31 May 2010

  • Danone Has Reaffirmed Its DanActive's Health Credentials

    Danone Has Reaffirmed Its DanActive's Health Credentials

    According to the latest study published by European Journal of Clinical Nutrition, DanActive by Danone can really cut the rate of minor infections by 19% in young...

    24 May 2010

  • Danone Nations Cup World Final Kick-off

    Danone Nations Cup World Final Kick-off

    From September 30th through October 3rd, 2010, after six months of national qualifying games in 40 countries, the Danone Nations Cup World Final will fire up South Africa with real human adventure. Zinedine Zidane, faithful ambassador, will be present to launch the final...

    4 May 2010

  • Danone Group Celebrates Its 15th Anniversary in Russia

    Danone Group Celebrates Its 15th Anniversary in Russia

    Danone group, one of the leading dairy manufacturers on the global market, is celebrating its 15th anniversary of operating in Russia. It came to Russia in the early 90-ies, and the first branded store of the company was opened in 1992, and three years later the first Russian...

    8 April 2010

  • Evian Water Lives Young

    Evian Water Lives Young

    Evian Water is inviting consumers to live young with its new ad campaign developed by advertising agency BETC Euro RSCG, Paris, France. The eight stills by fashion photographer Nathaniel Goldberg from the ‘We...

    30 March 2010

  • Evian Brought 'Live young' Spirit to 2010 Food Network South Beach Wine & Food Festival

    Evian Brought 'Live young' Spirit to 2010 Food Network South Beach Wine & Food Festival

    Evian Natural Spring Water invaded Miami during the 2010 Food Network South Beach Wine & Food Festival, February 25-28, as a sponsor of the highly-anticipated national event showcasing the talents of the world's most renowned wine and spirits producers, chefs and...

    1 March 2010

  • 'Green' Badoit by Mathieu Bonardet

    'Green' Badoit by Mathieu Bonardet

    The Badoit water brand finished the design contest for its 2010 label and determined the winner, Timothée Talard, back then. Still, the company considered to bring more works by finalists into production, and used Mathieu...

    22 February 2010

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Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

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It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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