Dannon Dan-o-nino: Protein and Calcium Punch in a Small Package
Moms who are searching for a nutritious and wholesome snack can now add Dan-o-nino to their shopping lists. The Dannon Company, Inc. announced that Dan-o-nino, which previously had been successfully sold only in select test markets, will be available in food stores...
18 February 2010
Dannon Light & Fit Launches Ad Campaign with Heidi Klum
The Dannon Company today unveiled a new marketing campaign for Dannon Light & Fit yogurt featuring Heidi Klum. In Dannon’s new campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon Light & Fit as a delicious...
7 January 2010
Franck Riboud, Danone CEO, - on Danone's global financial results in 2009, prospects and targets in 2010
"The most important thing for me ... is to be sure that Danone will not suffer from the crisis, and to leverage the crisis to reinforce its position. We are now entirely turned to 2010, with the ambition to continue to develop our categories, to further strengthen our brands, to keep...
1 January 2010
French Danone Sells Itself Out
The French Danone is going to sell some part of the company to lessen its debt and lower costs. The group is going to make a public offer to purchase some of its bids, which will be available for longer than a week, 16-24 November.
18 November 2009
Danone Introduces Activia Cashew Nut to Brazilia
Danone launches tasty Activia cashew nut on Brazilian market. The new product will definitely become one of best brand’s items. It contains bits of cashew nuts and has a strong nut flavor, making the product stand out among other creamy products of...
11 November 2009
Silhouette 0+ Is a New Limited Edition from Danone
Danone is presenting completely new trends in yogurt flavours, which is a real treat for the eyes and tongue. The brand has brought its new Silhouette 0+ Limited edition to the market. The packaging and branding for a new range were created by the Canadian agency...
6 November 2009
New Danone Economic: recession-proof range designed by BQB
This November the leading world's dairy manufacturer Danone Company is launching on the Russian market the new low-priced range - Danone Ecomonic.It includes a sour cream, a kefir, a curd and 2 variants of yogurts: a normal and a drinkable one at...
5 November 2009
Actimel TV commercial is banned in UK
A television commercial for Danone's probiotic yogurt drink Actimel has been banned in UK by the Advertising Standards Authority (ASA). The ad was claiming that Actimel protects children from illnesses....
15 October 2009
New Activia packaging in UK
This October Danone launches its Activia yogurt in the new single pot packaging in the UK market. The product will be offered to British consumers in 165g pots in addition to standard multipacks.Four flavours will be affected: strawberry, cherry,...
6 October 2009
The Dannon Company held FitFuture KIDS Festival in Fort Worth
The Dannon Company, Inc., the US part of international Danone Group, for the third year round sponsored the Fort Worth FitFuture KIDS Festival, which aims to improve the lifestyles of people of all ages and backgrounds and to inform them about the advantages of...
1 October 2009
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