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Sustainable Brands Conference 2012
  • Evian Water Lives Young

    Evian Water Lives Young

    Evian Water is inviting consumers to live young with its new ad campaign developed by advertising agency BETC Euro RSCG, Paris, France. The eight stills by fashion photographer Nathaniel Goldberg from the ‘We...

    30 March 2010

  • Evian Brought 'Live young' Spirit to 2010 Food Network South Beach Wine & Food Festival

    Evian Brought 'Live young' Spirit to 2010 Food Network South Beach Wine & Food Festival

    Evian Natural Spring Water invaded Miami during the 2010 Food Network South Beach Wine & Food Festival, February 25-28, as a sponsor of the highly-anticipated national event showcasing the talents of the world's most renowned wine and spirits producers, chefs and...

    1 March 2010

  • 'Green' Badoit by Mathieu Bonardet

    'Green' Badoit by Mathieu Bonardet

    The Badoit water brand finished the design contest for its 2010 label and determined the winner, Timothée Talard, back then. Still, the company considered to bring more works by finalists into production, and used Mathieu...

    22 February 2010

  • Dannon Dan-o-nino: Protein and Calcium Punch in a Small Package

    Dannon Dan-o-nino: Protein and Calcium Punch in a Small Package

    Moms who are searching for a nutritious and wholesome snack can now add Dan-o-nino to their shopping lists. The Dannon Company, Inc. announced that Dan-o-nino, which previously had been successfully sold only in select test markets, will be available in food stores...

    18 February 2010

  • Dannon Light & Fit Launches Ad Campaign with Heidi Klum

    Dannon Light & Fit Launches Ad Campaign with Heidi Klum

    The Dannon Company today unveiled a new marketing campaign for Dannon Light & Fit yogurt featuring Heidi Klum. In Dannon’s new campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon Light & Fit as a delicious...

    7 January 2010

  • Franck Riboud, Danone CEO,  - on Danone's global financial results in 2009, prospects and targets in 2010

    Franck Riboud, Danone CEO, - on Danone's global financial results in 2009, prospects and targets in 2010

    "The most important thing for me ... is to be sure that Danone will not suffer from the crisis, and to leverage the crisis to reinforce its position. We are now entirely turned to 2010, with the ambition to continue to develop our categories, to further strengthen our brands, to keep...

    1 January 2010

  • French Danone Sells Itself Out

    French Danone Sells Itself Out

    The French Danone is going to sell some part of the company to lessen its debt and lower costs. The group is going to make a public offer to purchase some of its bids, which will be available for longer than a week, 16-24 November.

    18 November 2009

  • Danone Introduces Activia Cashew Nut to Brazilia

    Danone Introduces Activia Cashew Nut to Brazilia

    Danone launches tasty Activia cashew nut on Brazilian market. The new product will definitely become one of best brand’s items. It contains bits of cashew nuts and has a strong nut flavor, making the product stand out among other creamy products of...

    11 November 2009

  • Silhouette 0+ Is a New Limited Edition from Danone

    Silhouette 0+ Is a New Limited Edition from Danone

    Danone is presenting completely new trends in yogurt flavours, which is a real treat for the eyes and tongue. The brand has brought its new Silhouette 0+ Limited edition to the market. The packaging and branding for a new range were created by the Canadian agency...

    6 November 2009

  • New Danone Economic: recession-proof range designed by BQB

    New Danone Economic: recession-proof range designed by BQB

    This November the leading world's dairy manufacturer Danone Company is launching on the Russian market the new low-priced range - Danone Ecomonic. It includes a sour cream, a kefir, a curd and 2 variants of yogurts: a normal and a drinkable one at...

    5 November 2009

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Top 10 consumer trends in 2012

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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