
Evian Water is inviting consumers to live young with its new ad campaign developed by advertising agency BETC Euro RSCG, Paris, France. The eight stills by fashion photographer Nathaniel Goldberg from the ‘We...
30 March 2010

Evian Natural Spring Water invaded Miami during the 2010 Food Network South Beach Wine & Food Festival, February 25-28, as a sponsor of the highly-anticipated national event showcasing the talents of the world's most renowned wine and spirits producers, chefs and...
1 March 2010

The Badoit water brand finished the design contest for its 2010 label and determined the winner, Timothée Talard, back then. Still, the company considered to bring more works by finalists into production, and used Mathieu...
22 February 2010

Moms who are searching for a nutritious and wholesome snack can now add Dan-o-nino to their shopping lists. The Dannon Company, Inc. announced that Dan-o-nino, which previously had been successfully sold only in select test markets, will be available in food stores...
18 February 2010

The Dannon Company today unveiled a new marketing campaign for Dannon Light & Fit yogurt featuring Heidi Klum. In Dannon’s new campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon Light & Fit as a delicious...
7 January 2010

"The most important thing for me ... is to be sure that Danone will not suffer from the crisis, and to leverage the crisis to reinforce its position. We are now entirely turned to 2010, with the ambition to continue to develop our categories, to further strengthen our brands, to keep...
1 January 2010

The French Danone is going to sell some part of the company to lessen its debt and lower costs. The group is going to make a public offer to purchase some of its bids, which will be available for longer than a week, 16-24 November.
18 November 2009

Danone launches tasty Activia cashew nut on Brazilian market. The new product will definitely become one of best brand’s items. It contains bits of cashew nuts and has a strong nut flavor, making the product stand out among other creamy products of...
11 November 2009

Danone is presenting completely new trends in yogurt flavours, which is a real treat for the eyes and tongue. The brand has brought its new Silhouette 0+ Limited edition to the market. The packaging and branding for a new range were created by the Canadian agency...
6 November 2009

This November the leading world's dairy manufacturer Danone Company is launching on the Russian market the new low-priced range - Danone Ecomonic. It includes a sour cream, a kefir, a curd and 2 variants of yogurts: a normal and a drinkable one at...
5 November 2009
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

