To address the “misuse of soap”, the brand offers a special Men’s Face Wash that should be used specially for faces, not for any other body parts.
Johnson & Johnson takes on the awkwardness around the female hygiene theme in its new “Be Real” Carefree's campaign launched in Australia and New Zealand.
For this project, the magazine has partnered with OgilvyOne, Publicis Mojo, M&C Saatchi Australia, Airborne, WhybinTBWA and DDB Group Sydney.
McDonald’s is going to treat US kids with books along with its traditional food in Happy Meal packs from November 1-14.
McDonald’s is making its restaurants a yet happier place for kids. The fast food chain has collaborated with DDB Singapore to create an ultimately playable table for its youngest customers at the brand’s venue in Yishun, Singapore.
Johnson’s Baby is encouraging experienced mothers in Australia and New Zealand to share some wisdom within the new “Mum to Mum Project.”
Lipton has launched a new positioning in the U.S. under the “Drink Positive” tagline, which revolves around the great qualities of hot black tea, with no references to the tea-coffee competition. In fact, the “Drink Positive” theme has been reflected in the rand’s positioning outside the USA starting 2011—now, the U.S. market is joining other countries.
McDonald’s has changed its name in Australia—now, consumers can spot the McDonald’s Aussie nickname, Macca’s, on the iconic arches signage at selected restaurants across the country.