The American Red Cross and Dell Unveil the First Ever Social Media Disaster Response Center
Along with providing entertainment to millions of users, online services help people around the globe overcome natural disasters. In crisis, websites and social media channels are among the top destinations, where users search answers for vital questions (today, the Internet is the third most...
8 March 2012
Top Ten Brands Consumers Love Most
Consumers love their brands, especially ones that begin with the letter “A” for Apple. In honor of Valentine’s Day, CBX, the New York-based brand agency, conducted a quantitative online survey of 1,000...
14 February 2012
HP Was Ranked No.1 in the Greenpeace's Greener Electronics Guide
Greenpeace has unveiled its 17th Greener Electronics Guide in which Hewlett Packard leads over such electronic brands as Dell and Nokia.
14 November 2011
Newsweek 2011 Green Rankings Have Unveiled the Greenest Companies in the USA and the World
Newsweek has published its 2011 Green Rankings revealing the greenest companies in the United States and the world. To collect the data on company’s environmental footprint, Newsweek partnered with Trucost...
19 October 2011
Dell Is on the Lookout for the America’s Favorite Small Business
Giant companies provide vital support to small enterprises, giving people behind them with an opportunity to expand their business and make it big, doing small things. The team of big corporations, which already includes Cisco,
16 August 2011
Interbrand Releases Ranking of the 50 ‘Best Global Green Brands’
Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, ‘Best Global Green Brands.’ In its first global report to focus exclusively on green,...
26 July 2011
Dell Launches the 'More You' Campaign
Dell Inc. launches a new branding campaign dubbed 'More you' on Friday. The new campaign follows the leading computing giants' trend: it doesn't talk about technology.
6 July 2011
Dell’s Ambition: We’re Not Just a Computer Seller
Dell starts an ambitious new branding campaign that costs $80 million and is aimed to change its image from just a computers-seller to a business-solutions provider."One of the big priorities I had when I moved into the job is how do we fundamentally change the...
21 June 2011
Dell and Wallmart Sponsor Second Annual International e-Waste Design Competition
The Second Annual International e-Waste Design Competition has been announced. This year the event initiators call for those who care about the future of our planet, to present their designer solutions on reducing the e-waste—total amount of used computers, laptops, mobile phones and printers...
14 March 2011
Top 100 Social Brands Rating Unveiled: Dell, Nike, Starbucks Rule Social Media
On Friday, March 11, the whole world got familiar with the top 100 rating of brands building their value using the potential of social media. The survey was conducted by Headstream Consulting from November 2010 and over 3 months.
14 March 2011
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