HP Was Ranked No.1 in the Greenpeace's Greener Electronics Guide
Greenpeace has unveiled its 17th Greener Electronics Guide in which Hewlett Packard leads over such electronic brands as Dell and Nokia.
14 November 2011
Newsweek 2011 Green Rankings Have Unveiled the Greenest Companies in the USA and the World
Newsweek has published its 2011 Green Rankings revealing the greenest companies in the United States and the world. To collect the data on company’s environmental footprint, Newsweek partnered with Trucost...
19 October 2011
Dell Is on the Lookout for the America’s Favorite Small Business
Giant companies provide vital support to small enterprises, giving people behind them with an opportunity to expand their business and make it big, doing small things. The team of big corporations, which already includes Cisco,
16 August 2011
Interbrand Releases Ranking of the 50 ‘Best Global Green Brands’
Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, ‘Best Global Green Brands.’ In its first global report to focus exclusively on green,...
26 July 2011
Dell Launches the 'More You' Campaign
Dell Inc. launches a new branding campaign dubbed 'More you' on Friday. The new campaign follows the leading computing giants' trend: it doesn't talk about technology.
6 July 2011
Dell’s Ambition: We’re Not Just a Computer Seller
Dell starts an ambitious new branding campaign that costs $80 million and is aimed to change its image from just a computers-seller to a business-solutions provider."One of the big priorities I had when I moved into the job is how do we fundamentally change the...
21 June 2011
Dell and Wallmart Sponsor Second Annual International e-Waste Design Competition
The Second Annual International e-Waste Design Competition has been announced. This year the event initiators call for those who care about the future of our planet, to present their designer solutions on reducing the e-waste—total amount of used computers, laptops, mobile phones and printers...
14 March 2011
Top 100 Social Brands Rating Unveiled: Dell, Nike, Starbucks Rule Social Media
On Friday, March 11, the whole world got familiar with the top 100 rating of brands building their value using the potential of social media. The survey was conducted by Headstream Consulting from November 2010 and over 3 months.
14 March 2011
Dell and the University of Texas Empower Young Social Entrepreneurs
Dell and the University of Texas at Austin's RGK Center for Philanthropy and Community Service are working together for the 5th consecutive year to help fuel the entrepreneurial spirit of the best and brightest young minds with the 2011
2 February 2011
Dell Is Going to Rebrand for a More 'Premium Image'
One of the biggest computer manufacturers, Dell, announced it wants to convince consumers that it offers also a wide range of premium products along with cheaper alternatives, and it should not be considered only as a maker of ‘economy class’ products. The company, which is...
25 October 2010
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