Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”.
The centerpiece of the campaign is a 1-minute humorous video titled “Selfie” that tells more about the Center for Selfie Improvement for teens.
Dell has released a spot titled “Meet Thomas: Creator of an Alternate Universe,” which inspires people to go creative even if they lead ordinary lives and don’t create much at their work. The advertisment, developed by Y&R NY, comes as a tribute to visionaries and game-changers, who live within each of us.
In the spotlight: Facebook, Twitter, Pinterest, LinkedIn, Apple, Google, Microsoft, Dell and Amazon.
Along with providing entertainment to millions of users, online services help people around the globe overcome natural disasters. In crisis, websites and social media channels are among the top destinations, where users search answers for vital questions (today, the Internet is the third most commonly used source of getting emergency-related information), and technology giants are supporting this trend. In September 2011, Google in cooperation with the American Red Cross launched its Google Crisis Preparedness website to help people find relevant information and tools, which can help them prepare for a disaster and overcome it by communicating and collaborating. Now, the Red Cross and Dell are taking the initiative further and unveil a Washington, D.C.-based Digital Operations Center, the first-of-a-kind social media-monitoring platform, aimed to provide humanitarian relief. In addition to that, the Red Cross also announced a Digital Volunteer program “to help respond to questions from and provide information to the public during disasters.”
Consumers love their brands, especially ones that begin with the letter “A” for Apple. In honor of Valentine’s Day, CBX, the New York-based brand agency, conducted a quantitative online survey of 1,000 consumers nationwide and asked, “What brand do you love the most?” and “Why?”
Greenpeace has unveiled its 17th Greener Electronics Guide in which Hewlett Packard leads over such electronic brands as Dell and Nokia.
Newsweek has published its 2011 Green Rankings revealing the greenest companies in the United States and the world. To collect the data on company’s environmental footprint, Newsweek partnered with Trucost and Sustainalytics.