There’s an age-old debate for design agencies that rears its head every time a brief requesting ‘prior experience’—or instead, a total absence of competitive clients—comes in.
The common notion is that the big agency model rules—large organisations need to work with large agencies that can match them in size and stature. However, with Greenwich Design working with a number of global, blue chip companies over the past 50 years, and, with most of my personal experience as a David rather than Goliath in the agency world, I can firmly say that this is not the case.
We recently talked to Drew Smith, Founding Partner and Creative Director of Lumen Group, who told Popsop about why he ended up in Milan and founded his own branding company there, why being sustainable meant being profitable, and about the relationship with Russia and Lumen’s Moscow-based partner agency Mildberry.
The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
The phrase ‘value for money’ has very much become a buzzword in recent years as economies across the world continue on their rollercoaster journeys. However, is it really a saying that is often heard in agency land?
Biles Inc. is rare sort of a small creative business that breaks stereotypes about the size, having proved that it does not really matter when it comes to winning big clients. “Small agency –big difference” — that’s what they stand for. Anthony Biles, the founder and Principal, told Popsop about why he decided to launch his own business, why not having a central London office is a plus point, and explained why he thinks boutique is the best format of running a design agency.
A successful story of Russian-British collaboration in the area of design goes back to late 1990-s – early 2000-s, when such Russian brands (now among the most valued domestic ones, by the way) as Russian Standard Vodka (1998, Identica) and MTS (2006, Wolff Olins) were designed. That was the crucial moment, when the biggest Russian business entities from various industry sectors realised the power and value of the design and branding ‘made in Britain’.