A good brand, when built to last, is, as my more polished competitors would say, ‘media agnostic’. It will work anywhere it’s needed to engage the desired audience.
However, 56% of the respondents from all regions still feel underpaid.
With smaller agencies we are beginning to see ‘networks’ emerging—a trusted group of agencies with different skill sets that can be tapped into for projects as required. This is a great business model.
Many things can contribute to the agency’s success, but the ability to listen is one of the most important. Here John Scarrott, Membership Director at the DBA, argues on why listening matters and how to do it better.
Did you know that nearly two-thirds of the UK’s Small and Medium-sized Enterprises are family run firms, with family businesses accounting for over 30% of GDP? And they’re not just small businesses either. Simon Wright argues on the pros and cons of having a family business – and what ‘non-family’ businesses can also learn from this.
We recently talked to Drew Smith, Founding Partner and Creative Director of Lumen Group, who told Popsop about why he ended up in Milan and founded his own branding company there, why being sustainable meant being profitable, and about the relationship with Russia and Lumen's Moscow-based partner agency Mildberry.
David Rogers, owner of packaging and brand design consultancy We Are Pure, tells Popsop why he believes it should become more common in the vocabulary of agency owners and what he is doing to lead by example.
Anthony Biles, the founder and Principal, told Popsop about why he decided to launch his own business, why not having a central London office is a plus point , and explained why he thinks boutique is the best format of running a design agency.