
Nike has unveiled a brand new solution for tennis players entitled the Nike Zoom Vapor 9 Tour
18 January 2012

Porsche Design Group has teamed up with Miami-based developer Gil Dezer to build a $560 million Jetsonesque condo tower in Sunny Isles Miami Beach. The luxurious condominium complex will be the world’s first one with elevators that will take residents directly to their...
23 November 2011

evian has partnered with French fashion house Courrèges to release a new limited-edition bottle.
8 September 2011

Infiniti and Designboom announced shortlisted entries in the first round of the 'Infiniti Digital Art Competition' that was launched in spring.
6 September 2011

ABSOLUT developed a new drinking experience which fuses the ABSOLUT VODKA and the finest wine. This resulted in ABSOLUT TUNE
25 August 2011

Royal Philips Electronics has just announced the winner of the 2011 Light World Tour,
23 August 2011

Celebrating its 125 anniversary, Coca-Cola introduces a new look of its Diet Coke can. The Diet Coke that was first introduced in 1982, will change its can image and appear on shelves in the U.S. stores in September.A magnified segment of the...
17 August 2011

A new creation from Microsoft Research designers strikes with its futuristic but elegant outlook.
8 August 2011

Core77 Design Awards announced winners of its 2011 competition. The international winners were chosen in 15 categories by a dedicated judge panel. The designers (both professional and students) were awarded 30 special trophies...
29 July 2011

Toyota Motor Europe (TME) together with its consultancy arm of Copenhagen Institute of Interaction Design (CIID) presented a new Toyota’s ‘Window to the World’ vehicle concept in a simulation video.
26 July 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

