
John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, celebrates sixty years since the Queen’s accession with the bottling of Diamond Jubilee By John Walker & Sons. The pre-announced last...
7 February 2012

Alcohol drinks manufacturers always strive to provide its consumers not only with drinks, but also with an...
9 January 2012

To spice up the holiday season and remind adult consumers that Christmas is a great time to drink and...
14 December 2011

Cuervo Cold, a Jose Cuervo’s tequila brand runs a social video campaign in Brazil. The 'Cuervo Cold. A Quick Shot of Ice Cold' campaign created by ad agency Albion is a social video...
24 November 2011

Smirnoff runs a new ad campaign in India seeking for ‘heros’ and ‘screamers’ within its target audience of young males.
22 November 2011

The ‘I (you) can do everything’ motif has been heavily employed in a range of recent campaigns including Old...
16 November 2011

The less time is left before Christmas, the more campaign and projects roll out to celebrate one of the most waited holidays of the year...
14 November 2011

This fall, Smirnoff is treating its fans with a bunch of treats, both entertainment and drinkable. The iconic vodka brand, which has launched spinoffs of its two successful projects, The Smirnoff Nightlife Exchange and
10 November 2011

Guinness & Co has announced the application process for Arthur Guinness Fund 2012 open. The program subsidizes social enterprises in Ireland with sums between €50,000 and €100,000 to help move their ventures forward.
3 November 2011

Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET...
31 October 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
