latest in Diageo

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  Smirnoff Vodka Partners with Neurotechnology Experts to Turn Brainwaves into Music

  Technology  Jun 4, 2013

  Smirnoff presents a revolutionary project, Mindtunes, that marks a new level of relationship between music and people.

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  The 2012 Johnnie Walker Directors Blend—for the Brand's Esteemed Friends, Not for Sale

  Design  Mar 25, 2013

  Johnnie Walker has launched a new limited-edition 2012 Johnnie Walker Directors Blend bottle to celebrate people who leave a mark. Manchester-based LOVE  has created a new new label design, in which the dedication message comes to the foreground and the brand’s name plays a minor role.

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  Baileys Bottle Gets a Slimmer, Feminine Look Thanks to the Redesign

  Advertising  Mar 5, 2013

  It is the brand’s next major redesign since June 2008, when a new bottle and outer casing design was introduced. The new packaging has been developed by Lewis Moberly.

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  Guinness Shows a "Made of More" Clock, Which Plays with Time

  Advertising  Jan 21, 2013

  Guinness has released a new commercial as part of its ongoing “Made of More” campaign, which encourages consumers to reveal their talents, boldness and desire to achieve new heights, doing more to become more.

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  Smirnoff Brazil Adds Nocturnal Graffiti to the Urban Picture of São Paulo

  Advertising  Dec 10, 2012

  Smirnoff joins the army of urban art wizards by unveiling a series of “painted by light” urban murals...

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  Guinness Storehouse Unveils Its High-Tech €2.5m Fourth Floor Experience

  Technology  Oct 29, 2012

  Guinness is sharing its assets with public in a totally new and stunning way—the brand has opened an interactive exhibition...

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  Guinness Continues to Focus on Black in the U.S.

  Advertising  Oct 15, 2012

  Following the international release of the ad titled “Paint the Town Black” dedicated to Arthur’s Day, the Guinness brand goes on promoting the black colour in the USA by launching a new promotion across the country. The US market is packed with lager brands, including Miller Lite and Bud Light to name but a few, so introducing Guinness Black Lager, a new light beer brand in this category, a year ago was quite challenging. Still, the brand, which has become famous for its Irish Stout, managed to find the key to success on the market. Today, October 15, Guinness is rolling out a new promotion, in which the light black drink is positioned as a dark and refreshing, two qualities, which usually never meet.

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  Johnnie Walker Rolling out the ‘Where Flavour Is King’ Campaign

  Advertising  Sep 11, 2012

  The new campaign aims to focus on rich flavours Johnnie Walker offers consumers to experience.