The glass is designed to fully reveal the flavour of the new Johnnie Walker and Ginger Ale and revolutionise the bar culture.
BMW Startup Garage, The Unilever Foundry, Diageo Technology Ventues—what they all have in common.
The embedded tags containing sensor information let the company personalize communications with consumers who can read those NFC tags with their smartphones.
Each selected pilot project will get a budget of £62,000 as well as support and guidance from startup communities Founders Forum in London and Kite in San Francisco during the first year.
Johnnie Walker has starred Jude Law and Giancarlo Giannini in its amazingly stylish short film for the brand’s Blue Label.
Smirnoff is presenting its latest innovation, the Smirnoff White vodka, that is filtered using low temperature.
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends.
Johnny Walker has released a new strikingly beautiful video featuring glasses to raise awareness of how dangerous drinking and driving can be.