Diageo - owner of Smirnoff, Guinness, Captain Morgan and other brands - reports that its global sales fell 6% in the first quater of the financial year 2009/2010. However, the company reiterated its forecast for "low single digit" organic growth in operating profit.
UK supermarket group Sainsbury's and drinks manufacturer Diageo reached an agreement in the Pimm’s/Pitchers dispute.
Diageo tries to push Baileys and Smirnoff sales in pubs at Christmas time with advertising campaigns and other initiatives.
The long-awaited Guinness 250th Anniversary celebration, which was announced early this April, has finally kicked off today, on 24 September.
As a part of Scottish Government and Alcohol Industry Partnership, Diageo will trial a lower-strenth Guinness variant in Edinburgh and Fife.
Yesterday Diageo honored the country's leading spirits, wine and beer distributors — the winners of the sixth annual Golden Bar Awards.
The world's leading spirits producer Diageo had announced the launch of the first single-cask collection of single malt whiskies named "Manager's Choice".
With the appointment of Philip Almond, marketing director for Diageo's British division, as a global brand director of Baileys, the company starts the new advertising campaign for the brand, aiming to boost sales up to 23% in the festive season.