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The John Walker is an ultra limited edition of rare whisky in Johnnie Walker Blue Label portfolio. It was represented at Changi International Airport in Singapore last Friday at the price US$3,000.
Diageo yesterday announced the winner of its annual interational bartenders competition - Reserve Brands World Class Bartender of the Year 2009. The name of the best world's bartender was awarded to Aristotelis Papadopoulos of Banquet in Thessaloniki, Greece.
UK celebrity chef and restaurateur Gordon Ramsay will star again in Gordon’s gin’s ad push this summer.
DRINKiQ.com, responsible drinking website, launched by Diageo company, was awarded with The Communicator Award as the Most Outstanding Health and Wellness website by the International Academy of the Visual Arts.
Diageo plans to cut down 700 jobs and close in 2 years its packaging facility in Kilmarnock, which was the 'home' of Johnnie Walker Scotch whisky label for almost 200 years.
Diageo relaunches Tanqueray gin with a global campaign 'Resist Simple' starting this week in US and later on the global markets. It follows the packaging desesign addressign the brand to its roots - in 1940th.
Diageo launches global TV ad campaign to commemorate 250the Guinness brand anniversary. The new spot by Saatchi & Saatchi EMEA you can see below.
Diageo GB launches the new global marketing strategy for its premium vodka brand Smirnoff. The company shifts its focus from purity and premium status to make positioning more social, friendly and lifestyle-based.