Diesel's DC Comics Underwear Collection: Unleash Your Inner Superhero
Diesel, which revealed a line of Fresh and Bright superheroes underwear...
1 December 2011
Diesel & adidas Originals Present 'The Colliding Worlds Part II' Collection
adidas Originals and Diesel—two brands, which represent bold spirit and innovative style,— have released a new collection...
24 August 2011
SKYY Vodka and Diesel to Launch a Swimwear Collection
What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury)...
13 July 2011
Diesel Revealed 'Our Glory'
Nowadays, jeans are a symbol of moving forward, youth, rebellion and pioneer spirit, but originally they were made for working. Diesel, which can ‘be stupid’ as well as smart and industrious, has put this fact behind
5 July 2011
Baddies' World in Advertising: When Criminal Actions Become Fun
Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing...
12 April 2011
Gen Zers and Gen Yers: How Brands Communicate with Youngsters
Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with...
15 March 2011
Diesel Island: Land of the Stupid, Home of the Brave
If you can’t push your principles forward in the society where you created them, go and set up a new community to promote them. Diesel presents...
2 February 2011
Diesel and adidas Originals: The Colliding Worlds
It’s a usual thing when one brand is coming out against another one. But are traditional trends good for Diesel? Of course, not. The brand, which is well-known for its weird and defiant campaigns (the latest one, Fresh &...
24 January 2011
Diesel Presents Fresh & Bright Superheroes
Diesel promotes its new underwear collection with super (‘stupid’) power. The brand, which did it big with its extravagant, but still very appealing ‘Be Stupid’ campaign last year, is going on doing...
13 January 2011
Diesel Focuses on Espionage in Its S/S 2011 Collection
Diesel knows how to impress. In 2010, the brand was shocking the public with its controversial ‘Be Stupid’ marketing campaign, which gave tone to everything...
4 January 2011
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
