Diesel and Scavolini Have Unveiled the Social Kitchen Design
Kitchen have always been the space where people spend a great deal of their time when they are at home, and things we do there are not limited to just cooking and having meals. Brands are doing their great part in developing smart, beautiful and efficient solutions for modern kitchens—such home...
1 May 2012
Diesel and Ducati Celebrate the new Monster 1100EVO with a Capsule Collection
Diesel has extended its partnership with Ducati that launched in 2011 with the sponsorship of the Ducati Team in MotoGP.
19 March 2012
Diesel Launches 'Only the Brave' Campaign with a Tattoo Twist
Diesel is kicking off a new campaign to promote the new version of its bold fragrance ‘Only the Brave,’ launched back in 2009. Since the new fragrance inherited the...
16 March 2012
Diesel's DC Comics Underwear Collection: Unleash Your Inner Superhero
Diesel, which revealed a line of Fresh and Bright superheroes underwear...
1 December 2011
Diesel & adidas Originals Present 'The Colliding Worlds Part II' Collection
adidas Originals and Diesel—two brands, which represent bold spirit and innovative style,— have released a new collection...
24 August 2011
SKYY Vodka and Diesel to Launch a Swimwear Collection
What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury)...
13 July 2011
Diesel Revealed 'Our Glory'
Nowadays, jeans are a symbol of moving forward, youth, rebellion and pioneer spirit, but originally they were made for working. Diesel, which can ‘be stupid’ as well as smart and industrious, has put this fact behind
5 July 2011
Baddies' World in Advertising: When Criminal Actions Become Fun
Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing...
12 April 2011
Gen Zers and Gen Yers: How Brands Communicate with Youngsters
Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with...
15 March 2011
Diesel Island: Land of the Stupid, Home of the Brave
If you can’t push your principles forward in the society where you created them, go and set up a new community to promote them. Diesel presents...
2 February 2011
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