Diesel has collaborated with the popular contemporary culture magazine i-D to create a motion-packed spot dubbed “A-Z of Dance.”
Diesel’s first-ever artistic director Nicola Formichetti, who joined the label this spring, is presenting his debut capsule range within the brand.
Diesel has recently rolled out a campaign to push Jogg Jeans, the product that fuses durability and style of denim with ultimate softness and comfort of jersey sweatpants.
Nicola Formichetti, a new artistic director of Diesel, has initiated a digital campaign called #dieselreboot, inviting consumers to contribute to the “full blown reinvention of one of the world’s most iconic brands.”
Nobody knows when he or she dies, but Diesel can predict how many days you will live. To promote its collection of timepieces, the brand has launched a new campaign on its website, which helps users count how many days of life they still have.
As in the previous year, we analyze the most creative brand campaigns of 2012 focusing on the best performers in unconventional non-business categories.
If the world ends today, December 21, what’s the point of behaving decently? Diesel calls its fans to set their passion free and unlock their sexual desires. The brand released an edgy puppet porn video titled “Get It While You Can,” in which various unanimated objects (clothing, bags, pencils, tea pots, etc.) are making love to each other.
Diesel mixed magic and psychology this season to help a group of young guys and girls reveal their true Christmas morning feelings they used to experience when they were little kids.