New Diet Coke Contour Bottle by Jean Paul Gaultier Features Iconic Madonna’s Cone Bra Outfit
Diet Coke is launching a new set of bottles inspired by Jean Paul Gaultier’s iconic creations. Earlier this spring, the soft drinks brand announced partnership with its new creative director, the world famous...
16 April 2012
Coca-Cola Unveils New TVСs Celebrating the Partnership between Coke and Mealtimes
Coca-Cola Great Britain (CCGB) is celebrating the perfect combination of Coca-Cola and mealtimes with the launch of two new TVCs for 2012, featuring the MyCoke trilogy: Coca-Cola, Diet Coke and Coke Zero as part of an ongoing partnership with...
13 April 2012
Diet Coke Offers Young Women to Style It Light
Diet Coke, the brand devoted to fashion, has launched a new online creative platform for young women.
23 March 2012
Сoca-Cola Great Britain Launches New Pocket Size 375ml Bottle
Coca-Cola Great Britain is launching a brand new pack size across the MyCoke trilogy, Coca-Cola, Diet Coke and Coke Zero. The pocket size 375ml PlantBottle™ plastic bottle represents...
20 March 2012
Jean Paul Gaultier Becomes Diet Coke's New Creative Director
Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging. Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to...
9 March 2012
Diet Coke Has Teamed up with Celebs to Struggle for the Heart Truth
Diet Coke has teamed up with actress Minka Kelly, fashion designer Diane von Furstenberg and the National Heart, Lung, and Blood Institute’s (NHLBI) to launch The Heart Truth campaign. The campaign is aimed to raise awareness of women’s heart health...
7 February 2012
Diet Coke Wants Women to 'Get Glam'
Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and
11 January 2012
Diet Coke Is Showing How to Burn One Calorie
Diet Coke is showing Australian women a number of great ways to burn the one calorie they get by consuming two 200 ml serving of the drink (each of them has 0.5 calorie). On the heels of a hugely...
5 December 2011
Coca-Cola Introducing a New Look of Its Diet Coke Can
Celebrating its 125 anniversary, Coca-Cola introduces a new look of its Diet Coke can. The Diet Coke that was first introduced in 1982, will change its can image and appear on shelves in the U.S. stores in September. A magnified segment of the...
17 August 2011
Coca-Cola: Journey to the Roots of Brand Identity
While one of the biggest brands of the world is celebrating its 125th anniversary, we’ll let ourselves sneak into the past and observe how it has evolved throughout its history spanning for more than a century and how through visual communication with all kinds of consumers around the globe it...
9 May 2011
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