Diet Coke Has Teamed up with Celebs to Struggle for the Heart Truth
Diet Coke has teamed up with actress Minka Kelly, fashion designer Diane von Furstenberg and the National Heart, Lung, and Blood Institute’s (NHLBI) to launch The Heart Truth campaign. The campaign is aimed to raise awareness of women’s heart health...
7 February 2012
Diet Coke Wants Women to 'Get Glam'
Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and
11 January 2012
Diet Coke Is Showing How to Burn One Calorie
Diet Coke is showing Australian women a number of great ways to burn the one calorie they get by consuming two 200 ml serving of the drink (each of them has 0.5 calorie). On the heels of a hugely...
5 December 2011
Coca-Cola Introducing a New Look of Its Diet Coke Can
Celebrating its 125 anniversary, Coca-Cola introduces a new look of its Diet Coke can. The Diet Coke that was first introduced in 1982, will change its can image and appear on shelves in the U.S. stores in September.A magnified segment of the...
17 August 2011
Coca-Cola: Journey to the Roots of Brand Identity
While one of the biggest brands of the world is celebrating its 125th anniversary, we’ll let ourselves sneak into the past and observe how it has evolved throughout its history spanning for more than a century and how through visual communication with all kinds of consumers around the globe it...
9 May 2011
New Diet Coke Limited Edition: With Love from Karl Lagerfeld
Karl Lagerfeld designed yet another bottle of his favorite Diet Cola and put his signature stamp on it turning the Coke bottle into a fashion accessory. The designer, artist and photographer of Chanel has created three design variations for the new 'Love it Light’ campaign featuring utterly new...
28 March 2011
Diet Coke Presents the Lip-Smacking Can and Launches a Search for the UK Street Style Star
Diet Coke and ASOS are going to create a style stampede as they launch a fashion giveaway, a fancy can and search for the UK Street Style Star, this spring...
3 March 2011
Diet Coke and Heidi Klum Wave a Flag for Women’s Heart Health
Diet Coke and Heidi Klum joined forces on to raise awareness and funds for women's heart health education and research...
3 February 2011
Coca-Cola Announced 15 Winners of Mobile App Contest
Today Coca-Cola announced the names of 15 finalists of its 2011 Brand App challenge. In course of the contest, developers had to create mobile apps for Coca-Cola, Coke Zero and Diet Coke. The winning applications...
3 February 2011
Diet Coke Gets a Crystal Makeover
Diet Coke Great Britain is joining forces with cult celebrity jewellery designer Johnny Rocket, and the world’s best department store Selfridges, to bring the limited edition ‘Diet Coke Crystal Collection’ made with Swarovski...
4 October 2010
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
