This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.
The digital world has already begun to take advantage of personalisation, using the blizzard of personal data generated by our online behaviour and shopping habits to create emails, ad placements, special offers and website experiences that are tailored to our specific needs and profile.
This month Coca-Cola Israel has launched a new marketing campaign "Stay Extraordinary" focused on individuality of each and every Diet Coke fan.
I turned the page of Grazia a few weeks ago to See Diet Coke’s latest press advert, which was essentially an image of a naked male torso alongside the copy line: “There’s nothing like a six pack to put a smile on your face”, apart from it didn’t.
The limited-edition fashion piece features a modern, self-assured woman in “a dramatically flaring red skirt,” leaning on the Diet Coke logo, placed vertically.
Coca-Cola is releasing slimline 250ml cans across the MyCoke trilogy, Coca-Cola, Diet Coke and Coca-Cola Zero, as part of the company's commitment to offer healthier soda choices.
Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA.
Diet Coke has released a new commercial as part of its collaboration with Taylor Swift, who became the brand’s ambassador earlier this year. The new 33-second commercial premiered nationally during yesterday’s “American Idol” in the USA. The spot by Droga5 New York arrives one week after Coke’s major rival, Pepsi, unveiled its spot “Mirror” for Pepsi Max starring its global brand ambassador Beyoncé.